This Women’s Day Haier India Announced the Launch of its New Campaign
The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society
Artistic Gymnast, Olympian, Khel Ratna Awardee)In line with this year’s Women’s Day theme - “Each for Equal”, the new campaign underscores the role women play on a daily basis to challenge stereotypes, fight bias, and create a world with more dignity and broader opportunities for all. Through this campaign, Haier is shattering the gender bias and issues that are hindering our move to create an equal world for all. As a part of the series, the campaign unfolded with a video on Pay Gap that beautifully brings out Dipa’s vigor and strength through several athletic moves and portrays her as a warrior to destroy the issue of unequal pay for women. With an aim to ‘Change the Narrative’, the video series will focus on different challenges and biases against women that prevails in the society in today’s world.
The video series, conceptualized and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms.
When it comes to campaigns, Haier has always displayed originality and innovation in its overall conceptualization and communication. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles.