Julahaa Sarees signs on Parineeti Chopra as Brand Ambassador
Parineeti launches the #MySareeMyWay campaign for Julahaa
by Shrutee K/DNS
Mumbai: Julahaa Sarees, the master weavers from Surat, signed on Parineeti Chopra as an ambassador for the brand. The association also marks the launch of their unique campaign #MySareeMyWay that highlights the inherent dynamic nature of the quintessential Indian saree establishing that there is no right or wrong way of wearing a saree –just one’s own way.
The campaign is aimed at the Millennial audience that is now exploring traditional sarees, and yet want to add their unique stamp to it.With sarees becoming the flavour of every season, the campaign is focussed on embellishing its comfort even when worn to a Sangeet, Baraat or the wedding.
Speaking about the development, Sudarshan Santosh Budhia, Director & Owner – Julahaa Sarees commented, “At Julahaa Sarees, we believe in spotting opportunities and developing a sustainable solution for the same.In the past five years, we have worked passionately to bring ornate sarees in materials such as Art Silk, Georgettes, Linen, Chanderi, Organza and Matka Silk to special occasions, and our efforts have paid off. We have seen the same passion for good work in Parineeti. From Dimple Chaddha in Ladies vs. Ricky Bahl to Bindu Sankaranarayanan in Meri Pyaari Bindu and now Jiwani in Kesari, Parineeti has reinvented herself for every role. Her passion for her art is evident in the range of roles she has chosen for herself. We are very happy to welcome Parineeti aboard as the face of the brand.”
Speaking about the association, Parineeti Chopra said, “I am thrilled to be the brand ambassador of Julahaa sarees and its innovative #MySareeMyWay campaign. Growing up in Ambala, I have seen the eternal grace and beauty that sarees bring. With our adaptation of authentic Indian fabrics and silhouettes, we want millennials to sport the saree as they like for there is no one way to wear it. Making the saree a fashion choice for the young is what we hope to do.’’
Her Post Reads as
“Back in October for Mr. Bachchan’s diwali party, I wore a saree for the first time at a public event and the response was, lets just say, good (blushing!) 😊 I think people who thought of me as someone who only dressed casual or sporty changed their minds. Even I did. I always had a mental block that sarees were only for moms or brides. I was wrong! Now I am so happy to convert my new found love for sarees into a professional association. Wanted to partner with someone who shared my thought of making sarees exciting for each and every girl and woman out there!!! Happy to announce that I’m the brand ambassador of @julahaasarees and an active supporter of their cool initiative #MySareeMyWay that encourages women to express themselves through their drapes.
Their exquisite range of floral sarees and my personal favourites are now available on their website for you to style your way https://julahaasarees.com/. ADD THEM TO YOUR CLOSET GIRLS! “
Campaign Teaser: https://www.youtube.com/watch?v=3IIRNWPuc3o
Campaign Video: https://www.youtube.com/watch?v=QoLyCa5V2lg
About Julahaa Sarees: Julahaa Sarees is all about bringing traditional wear for women in India a way of life. Julahaa Sarees wants to be the go-to option for women seeking authentic, quality traditional wear. Founded in 2014 by Directors Mr. Santosh ji Budhia and Mr. Sudarshan Santosh Budhia, Julahaa Sarees has set itself to be a leading firm specialized in alluring and exquisite sarees. Julahaa Sarees fundamentally focuses on blending traditional skills and craftsmanship into sarees. The company employs some of the best-in-class designers and production teams to add a new level of sophistication to one of the most revered in the industry in the country.