Promart Retail

CORPORATE

Promart ties up with Franchise India

for 100 Franchisees

Expects 15-20% growth y-o-y through this partnership 

Promart Retail – a discount retail chain and value format brand today announced their partnership with Franchise India - Asia’s largest integrated franchise solution company to further expand their footprint in India. As a part of this tie-up, Promart will open 25 franchisees every quarter and expects a growth of 15-20% y-o-y. The company is targeting Tier II-Tier VI cities which is a part of their overall business strategy to further accelerate their presence in India. As a part of this association, Franchise India will help Promart right from strategizing, getting franchisees to grow the brand and implementation to generate more visibility for Promart.

To start a Promart franchisee, one does not need too much capital. A minimum investment of 14lakh rupees will be required for a 700sf ft area (stock and interiors) and an investment of approx 30 lakh for a 1500sq ft area. With a strong pan India presence, Promart boasts of 53 stores today and still counting. Promart is a mass brand catering to the aspirational youth of today depicting a unique sense of style which can be vividly seen through their collection. Promart is a value format concept in lifestyle retailing targeting cities across India who has limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round.

Gaurav Marya, Chairman, Franchise India elaborated, “Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and Promart share the common vision of making all the prominent brands available under one roof.”

Punit Agarwal- Promoter and CEO, Promart, stated, “We believe that the tie-up with Franchise India is going to further help establish the presence of the brand in the Indian market. With their proven expertise in strategizing and implementing retail solutions, we are sure to see rapid growth, scalability and profitability for the company in the coming months which we believe will take our brand to the next level.”

About Promart Retail India Pvt. Ltd.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round. Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand’s assets and intellectual property.

With the anchor brands like Levis, Pepe, Wrangler, Spykar, Lee, Black Panther, J. Hampstead, 109’F , Sepia, Mufti, Puma and many more under one roof, the store has something to offer for everyone. The stores display a wide array of collection from merchandise to accessories to footwear with sports brands like Reebok, Puma, Adidas, Catmoss, Fila etc. The collection ranges from formal to casual wear, shorts and denims for both men and women and T-shirts, leggings and skirts for women at affordable prices.

The store also retails in house brands like:

·         TRAMORP-Line of formal wear shirts and trousers for men.

·         Profussion: Collection of Indo-Western outfits and ensembles for the modern women.

·         Protees: Range of casual wear for the fashion-conscious men and women.  

Promart retails brands like Rockberg, Barrel, Bazel, Rover, Adidas, Agamic, Alamode, All Season, Anjjane,  Amaltas International, Arrow, Arrow Sport, BeeVee,  Black Panther, Black Silver, Buruburu, Calzini, Clifton, Copper Stone, Catmoss, Cliio, Crimson Club, Club Milano, Creative Lifestyle, Deal,  Disney, Flying Machine, Fritz Berg, Free Cultr, Gini&Jony, Go Leggings, G/D, Global Trends, Ink Fruit, Irony, Ira Soleil, ID, J.Hampstead, John Player Lee Max, Lee Cooper, Lee, Leonidas, Lesley, Leonine, LD active, Lotto, Mufti, M & B, Numb, One Percent, Palm Tree, Plus Trends,  Proline, Poe, Provogue, Pepe, Puma, Profussion, Proline, Protees, PurabPaschim, Red Flame, Ruff Kids Riot, Stride, Slazenger, Sweet Potato, Sepia, Spykar, Stori, Tanaya, Tippi, Teej, Trendy Girls, Tramorp, Turnover, Veda, Veda Nxt, Wills Classic, Wills Sports, Wills clublife, Wrangler, X-Fit Jeans, 109’F.

Promart is a One-stop shop for people’s fashion needs providing them the convenience to shop at their doorstep. With a fully air-conditioned environment and refreshing ambience, this destination caters to those seeking popular brands at a bargain price.

Promart already has a presence in cities across India- Promart boasts of 53 stores currently. The states covered in India are Maharashtra, Gujarat, Rajasthan, Uttarakhand, Uttar Pradesh, Madhya Pradesh, Maharashtra, Haryana and Punjab, Goa, Andhra Pradesh, Karnataka.

About Franchise India

Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.

With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.