Kamani Oil Industries Pvt Ltd

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CORPORATE/ NEW LAUNCH


Kamani Oil Industries Pvt Ltd 

Launches Riso- Rice Bran Oil in Jaipur

After receiving a tremendous response in Maharashtra, Kamani Oil Industries Pvt Ltd announced its formal entry in the Jaipur market.


Recent studies show that heart ailments have replaced communicable diseases as the biggest killer in rural & urban India.The prevalence of coronary artery disease in Jaipur was 6% in men and 10% in women in 2002 and is likely to be higher now given the high and escalating prevalence of risk factors.
Doctors say that innumerable individuals are falling prey to heart disease at an increasingly young age due to high levels of stress, lack of exercise and poor eating habits.
Manufactured using Rice Bran-a by-product of the Rice milling industry, Riso is rich in Oryzanol, a natural anti-oxidant that helps reduce cholesterol, oxidative damage due to ageing and inflammation caused due to chronic diseases.
Rice Bran Oil being the richest source of many naturally occurring anti-oxidants such as Oryzanol(Oryzanol retains up to 95% in physical refined rice bran oil) and Squalene which haveproven bad cholesterol lowering properties, it has the right proportion of saturates and comes closest to the WHO (World Health Association) and AHA (American Heart Association) recommendations (WHO and AHA recommends an oil rich in MUFA and has SAFA:MUFA:PUFA in the ratio of 1:1.5:1). 
Apart from these naturally occurring micro nutrients Riso Rice Bran oil is also fortified with Vitamins A, D and E for complete Health benefits.Riso has been voted with “Product of the Year” Award (Winner Cooking Mediums and Edible oil category) in the survey conducted of 18000 people by Nielsen.
Commenting on the launch, Rajiv Behere, AVP of Kamani Oils Industries Pvt Ltd, said, “Anticipating a paradigm shift of Indian consumers towards healthier food options, we have launched Riso Rice bran oil. Riso has received excellent response in Maharashtra and we hope to be warmly welcomed in Jaipur as well.”
Indian celebrity and Brand Ambassador for Riso Rice Bran Oil, Raveena Tandon, said, “I am glad to be associated with a brand that promotes healthy living amongst families. I have switched to Riso Rice Bran Oil for my daily cooking and seen a marked difference in my family’s health.”
Riso Rice Bran Oil will be available in 1 litre, 5 litre and 15 litre packs.

About Kamani Oils
Kamani Oil Industries Pvt Ltd isa leading producer of speciality oils and fats, whichwas started in 1962. It has a wide range of products for specialized applications for the food industry as well as for consumers.

Their product range besides RISO , includes Komal refined sunflower oil, Svity filtered groundnut oil, Cocopure 100% pure coconut oil, Flax O-mega (Cold pressed deodorize oil derived from the finest quality flax seeds) to name a few.

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