Pepsodent, & DD National hunt

ENTERTAINMENT/ NEW SHOW

Pepsodent, DD National hunt for India’s No. 1 Family

Catch the show on DD National every Saturday and Sunday between 8:30 – 9:30pm 

Do you have what it takes to be crowned India’s No. 1 Family? Well, here’s your chance to prove it! Pepsodent in association with DD National launched Pepsodent Family No. 1, a reality game show that will see 48 families participate and compete in this All India game show over a span of 6 months. With prizes such as a Family car, an all expense paid trip to Hong Kong Disneyland, a motorbike and a full year’s supply of Pepsodent up for grabs; the show promises to be a complete family entertainer. 

Mr. Gajendra Singh, Director; Mr. Mukesh Sharma, Additional Director General, Marketing, Prasar Bharati, Mr. Ashok Chakradhar, Celebrated Poet and show hosts Mr. Rajiv Thakur of Comedy Circus and The Great Indian Laughter Challenge fame and Afsha Musani who anchored Sa Re Ga Ma L’il Champs, unveiled Pepsodent Family No.1 at a fun event held on the sets of the show in Mumbai today.

Through the 90 second games, Pepsodent Family No.1 - Rahein Saath, Khelein Saath (Stay Together, Play Together) aims to illuminate the basic building blocks of a happy family - values like love, affection, care, co-ordination, trust, bonding and togetherness.

The show consists of four key rounds - “Ek Se Badhkar Ek”, “Do Do Haath”, “Hum Saath Saath Hain” and “Aakhri Daav”. The first two rounds fetch the families 4 points each, third round fetches eight points each and the last round helps them win 16 points each.  With every point earned, they kill a germ on their “Pepsodent Germ-o-meter”. We have two mascots on the Show. “Keeto” who symbolizes the germs in our gums and the germs on the “Germ-o-meter”. “Pepso” who is the Hero and is the one who kills the germs symbolizing “Pepsodent” (The germ killer). Every time a team earns points, “Pepso” enters from behind the “Germ-o-meter” and kills the germs, using his sword as a prop.

About DD National’s association with Pepsodent, Mr. Mukesh Sharma, Additional Director General, Marketing, Prasar Bharati said, “As a responsible public broadcaster, Doordarshan’s approach to programming is "Entertainment for every family and everyone in the family". Pepsodent Family No.1 is DD National Network's latest offering in the reality genre to bring together the "Family Reunion" through a game show, which embodies traditional family values of playing together, being together and winning together. We have partnered with Mr. Gajendra Singh who has brought all his experience in putting together this show which will be travelling through the hearts of India and bring to the dias the "colors of India" through family teams who will contest, play, enjoy and set the stage alive when they are shoulder to shoulder crossing various hurdles and rounds in this show. 

Mr. Rajiv Thakur will be anchoring this show for us. Pepsodent is the presenting sponsor of "Family No.1" and it is through their initiative and support that we were able together to get this programme on air. We are proud of our partnership with HUL and their long standing association on Doordarshan and look forward to many more such shows which add to the rich lineage of Doordarshan programmes which have always been a class of their own.”

Elucidating about the show, Mr. Gajendra Singh, Director Pepsodent Family No. 1 said, “It’s been fun to create a family oriented game show, where families bond over three generations.
Pepsodent Family no. 1 is a one of a kind; in a way of speaking the first where two families play different games, which have been played over the years throughout the nation, but this time around in a different and a fun way. The basic agenda was to bring out the family values to the fore by entertaining the viewers with games that are played with elements available in all homes. When Doordarshan and Mindshare approached me for a family game show, I was extremely thrilled to conceptualize and develop this show. Our idea is to make 'Pepsodent Family No.1' a household brand and for the audiences it shall be a totally different experience all together.”

About his association with Pepsodent for Family No. 1, Mr. Rajiv Thakur said, “I am looking forward to working with both Pepsodent - India’s Trusted Family Toothpaste brand, DD National – a channel I grew up watching and Mr. Gajendra Singh – who has given me this wonderful opportunity. As a comedian, it is my job to make the audience laugh and hence it is vital that they have nice shiny white teeth, which I am sure most of them have by using Pepsodent! This initiative is particularly unique as it aims to create awareness about oral health by using entertainment as a hook. I am excited about interacting with families from all over India through this show and reaching viewers in remote towns by tickling their funny bone with my humour.”

Watch Pepsodent Family No. 1 every Saturday and Sunday at 8:30 pm on DD National