StyleMyDiamonds.com,introduced their ‘Diamond Lounge



StyleMyDiamonds.com launched ‘Diamond Lounge’ in association with ‘Mickey Virus’

Made a debut along with the debutant!
With diamond shopping made possible on the web, a new kind of ‘viral fever’ spreads online!


StyleMyDiamonds.com, India’s fastest emerging online diamond retail shop had introduced their ‘Diamond Lounge’ in association with the upcoming Bollywood flick ‘Mickey Virus’. The official launch of the Lounge was scheduled for the 19th and 20th of October 2013 at 11/12, Raghuvanshi Mill Compound, S.B. Road, Lower Parel (W) Mumbai. Manish Paul, a renowned TV host and actor who played the lead role in the movie was the chief guest and was present at the event held on October 19th, and promoted his first film accompanied by Nitin Raj, CMO of StyleMyDiamonds.com.


This is one of a kind of ‘Diamond Lounge’ in India which will have its offline presence as well. The StyleMyDiamond with a unique gesture gifted all the media present there and their guest a loose diamond as a token of appreciation. This gesture was made with a thought of people styling their own jewellery as it holds the motto of StyleMyDiamonds that is customization.  

‘Diamond Lounge’ is a distinctive concept that intended to make certain that StyleMyDiamonds.com’s customers are absolutely sure of their buys. The customers can confirm the quality or customise the product they see online by simply visiting this lounge to look, touch and feel the products. The buyers can appreciate this service in three different cities viz. Mumbai, London and New York.  


The association of ‘Diamond Lounge’ with the forthcoming movie ‘Mickey Virus’ was a joint marketing effort, and was intended to catalyse mutual promotion. The thought behind the collaboration was that the online shopping trend that had spread like a virus has now penetrated the sparkling world of diamonds and has taken the business of shopping for diamonds and customising them as per your taste online.

‘Mickey Virus’ is produced by DAR Motion Pictures in association with Trilogic Digital Media Limited & Awesome Films Pvt. Ltd. A comic thriller set in Delhi, the film tracks the life of a computer hacker who is involuntarily summoned to solve a hacking case by the local police. Manish Paul essays the role of the protagonist who had a hard time coming to terms with his new responsibility and is too lazy to realise it.


Nitin Raj, CMO, StyleMyDiamonds.com elaborates, “‘Diamond Lounge’ and ‘Mickey Virus’ are both approaching attractions for the city. The collaboration banked on the newness and excitement value of both ventures. Besides, the popularity of diamonds as well as that of Manish Paul amongst women has made this alliance and the event a perfect platform for marketing.”

The all-day event  was started at 1 pm on October 19th with Manish Paul taking centre-stage in the evening to talk about his film and this unique association. The event went on the next day with models explaining the concept of ‘Diamond Lounge’ and talking about the qualities and features of diamonds people don’t know much about.

About StyleMyDiamonds.com:
StyleMyDiamonds.com, the retail wing of Diamonds Factory-London specialises in allowing patrons to customise their jewellery with no additional costs. StyleMyDiamonds.com was incepted in 2013. The parent brand has its roots in London for the last 10 years and has been serving customers across 70 countries. It further expanded into USA, France, Germany and has now entered the Indian market with this e-commerce venture. 

At StyleMyDiamonds.com, one can do all this at a price lower than that of readymade jewellery at retail stores. The entire experience is made easy with education and buying guides along with the option to engage in a live chat with the StyleMyDiamonds.com team.


The brand USP lies in the use of highest quality diamonds, metals and gems which are designed and manufactured in-house, ensuring excellence in customer satisfaction.  In the years to come, the company endeavours to further penetrate its existing markets and to be recognised globally as the leading purveyor of affordable, ethical, high quality diamonds and jewellery.

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