Volvo Cars launch the New

AUTOMOBILE

Volvo Cars launch the New Generation S60 and XC60 in 

‘true Scandinavian style’

Volvo Auto India today unveiled the Next Generation S60 & XC60 at Swedish Embassy, New Delhi. The S60 and XC60 are best-selling models in India. It is the renewal boosts, the dynamic appearance and appeal of the Volvo 60 cluster, that makes this launch stand above the rest.

The new 60 cars are priced (Ex-showroom)

S60 D4 KIN INR 29, 90,000

S60 D4 SUM INR 32, 50,000

S60 D5 SUM INR 35, 50,000

XC60 D4 KIN INR 40, 50,000

XC60 D4 SUM INR 43, 50,000

XC60 D5 SUM INR 46, 55,000

The cars will be retailed through Volvo’s dealerships across the country starting today.

Tomas Ernberg, Managing Director, Volvo Auto India said, “Taking our philosophy of ‘Designed Around You’ a step further, we have the New Generation S60 & XC60 for our esteemed customers with changes designed around their comfort and need. We have focused on quality and attention to detail in order to give these dynamic models a major boost and sharpen their competitiveness. We have been listening very carefully to our customers to make improvements and ensure that we make these successful cars even more attractive. When it comes to safety we’re always a step ahead and a lot safer. The City Safety feature from 30km/h has been advanced to 50km/h.

“Scandinavian design is exemplified by beautiful, simple shapes and surfaces with any unnecessary clutter removed. This is evident in the redesigned interior and exterior of the new 60 cars. Inside, the attention to detail, the authentic materials – such as wood and leather – and the easy-to-use controls contribute to the in-command driving experience. Supportive yet comfortable seats that ensure a fresh and relaxed arrival after the longest of journeys have been Volvo’s strength for decades”, he further adds.

Key Enhancements in the New S60 and XC60

· City Safety up to 50 km/hr

· Digital instrument cluster with active TFT crystal display with 3 graphic themes - Elegance, ECO, and Performance

·  New, more comfortable sport seats

· Three-spoke steering wheels now be accompanied by paddle shifters

·  LED Daytime Running Lights

·  Dual Exhaust Tail Pipes, Integrated

Laser Assisted Automatic Braking- City safety: City Safety up to 50 km/hr – When the city throws its chaotic face, you’d be a step ahead and a lot safer. The latest version of City Safety prevents collisions up to 50 km/h. This laser based feature senses emergency situations beforehand and pre-charges the brakes to increase the impact of braking or even deploys the brakes if in case they aren’t timely applied.

Digital TFT Instrument Cluster with 3 Modes: Thin Film Transistor (TFT) is the latest technology user in monitors and televisions. You can choose from 3 graphic display themes “Elegance (Amberish), ECO (Greenish), and Performance (Sporty Reddish)”. The driving modes transform the interactive dashboard, monitor your driving, and assist you in maintaining optimization and not to mention the mood.

Sport Leather Seats:The new sport seat has great hugging side support all the way from the thighs to the shoulders, so the seat keeps the driver firmly in position when cornering fast. Nearly one hundred people of all shapes and sizes tested this seat, only followed by a really enthusiastic response. Also adjustments are made to the seat back, so it provides more legroom for passengers in the rear.

Gear Shift Paddles:The three-spoke steering wheels can now be accompanied by paddle shifters for cars specified with automatic transmission. They turn the automatic box into a manual with the benefit of gear shifting with both hands on the wheel. The paddle shifters give the enthusiastic driver an additional edge, particularly when powering round twisty roads. And for the added comfort of drivers in Sweden and other cold countries, the steering wheel can also be specified with heating for increased comfort on cold winter days.

LED Daytime Running Lights (DRL): Together with wider grille and daylight running lights, they give 60 cars a striking, squat presence.

Dual Exhaust Tail Pipes, Integrated:The new integrated tailpipes, which can be specified with some engine variants, are the physical and visual link to the technically advanced engines. But it is not just about beautiful design: the designers have had to cope with the fact that at operating temperature, the tailpipes have to remain perfectly in place despite the exhaust system expanding in length by up to 25 mm. This is another example of true Scandinavian precision engineering.

The New Volvo S60 – Super Sporty!

The new dynamic S60 design with its purposeful, dynamic appearance accentuates the car’s sporting nature. Increased the S60’s road presence with a new front design. The more focused and determined-looking headlamps help create this new, expressive ‘face’. Emphasis was given to the S60’s horizontal lines at both the front and the rear. Together with details such as a wider grille and daylight running lights, give the S60 a striking, squat presence. The car has a beauty that is rooted in the natural world. The clean surfaces and contours give it a very Scandinavian feel. Available in 4 colours i.e. Passion Red, Vibrant Copper, Crystal White Pearl and Power Blue.

The New Volvo XC60 – A few Notches above

Volvo’s best-selling model, the XC60, takes on a more urban twist. The redesigned front features a new hood shape that emphasizes the wide, confident look.The new look has given away all- black trim so that it’s one body colour. The new headlamps look very focused and determined, and the horizontal lines on the grille with its chrome bars emphasize the car’s width.

The refined XC60 has a commanding driving position supported by generous ground clearance and the class-leading chassis. The XC60 is designed to feel every bit as nimble and agile as a standard height road car. Available in 8 colours i.e. Black Metallic, Electric Silver, Caspian Blue, Twilight Bronze, Flamenco Red Pearl, Crystal White Pearl, Bright Silver Metallic and Rich Java.

Volvo Auto India

Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Gurgaon, Ahmedabad, Mumbai, Chandigarh, Ludhiana, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi and Pune. Soon the cars will be seen in Kolkata and Vizag with new dealerships opening there.

The company will now sell five luxury models.

1.    Volvo S60 – A sporty sedan

2.  Volvo XC60 – A technologically advanced compact luxury SUV, apt for Indian roads.

3.  Volvo V40 Cross Country – The adventurous cross country.

4.    Volvo S80 – An exquisitely elegant saloon

5.   Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indian families.

Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

For more on Volvo Cars, please visit - www.volvocars.in