MAX LAUNCHES A UNIQUE MOM & KID FASHION SHOW IN MUMBAI

FASHION LIFESTYLE

MAX LAUNCHES MAX KIDS FESTIVAL IN MUMBAI WITH 

A UNIQUE MOM 
& KID FASHION SHOW

Quest to create mom & kid fashionist 

as across India with the launch of 

Max summer collection

Loads of fun games and exciting gifts 

in every Max store Pan India

Showcase kidswear, women's western wear 

and ethnic apparels complete wardrobe 

for the entire family

by Shrutee Kate/DNS

MUMBAI : Max Kids Festival was launched today with a never-before celebrity mom and kid fashion show where television presenter Mandira Bedi, model-turned actor Aditi Govitrikar and actor-turned television show host Tara Sharma went through a complete role reversal—they were seen walking the ramp with their kids showcasing the latest Max Summer collection at the Infinity Mall, Malad, Mumbai.

Max kids festival is a Pan India initiative by Max—targeting mom and kids. Fun games and exciting gifts made it a pulsating summer event for the entire family. The Fashion show where mom and kids walked the ramp draping in the latest summer collection— portrayed in a hip avatar reemphasizing the fact that mothers can be fashionable too. All three celebrities walked down the ramp in the Western and ethnic wear of Max along with their kids— showcasing the latest trends this summer.

Commenting on the occasion Mr. Jiten Mahendra, AVP Marketing, Max said, “Max Kids Festival is an initiative to offer ‘fun-filled’ shopping experience for mothers and kids—reinforcing Max as a perfect fashion destination for the entire family.” The Bollywood celebs also sashayed down the ramp along with some underprivileged children who wore some of the latest kid wear collections from Max. Says Aditi Govitrikar: “The Max clothing, especially the summer collection is just right for this season as they are comfortable, stylish and just perfect for me and my kids.” 

Max’s summer collection overwhelmingly addresses the desire for self-expression, balance and the need to re-energise, thereby complimenting every aspect of a fashionista’s pulsating lifestyle, latest collections and the season’s hottest trends across clothing, accessories and footwear. “Max clothing has a great variety of fun and summery clothing for the entire family this season. My son and me had a great fun walking the ramp in Max clothes,” said Mandira Bedi. “I exclusively love the Max clothing summer range. It’s comfortable, fun and cool. We as a family often wear it as it's as great wear for kids, dads and moms too,” said Tara Sharma.

Sizzling all summer long, the Max summer collection also includes delicate floral, tribal and tropical prints inspired by a range of cultures, which sets the trend for women’s Western and ethnic wear. The summer collection for women is all about subtle floral, tribal, tropical prints, and motifs inspired by a range of ethnicity, which spell élan this season with women’s western and ethnic wear. 

ABOUT MAX

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 110 stores across 45 cities including Bangalore, Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad,Vijaywada, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Nagpur, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore, Allahabad, Varanasi, Bareilly, Ranchi & Kannur. The brand plans to have a network of 120 stores by the end of the financial year.