SANJEEV KAPOOR THE CELEBRITY CHEF LAUNCHES NEW APP IN ASSOCIATION WITH HUNGAMA DGITAL MEDIA

LIFESTYLE / ENTERTAINMENT

Sanjeev Kapoor 

goes Digital 

Launches New App with 

a Collection 

of 8500 Recipes

 Created and Altered by 

the Star Chef himself

The celebrity chef launches app in association    

with Hungama Digital Media Entertainment 

Android, iOS & Windows

by Shrutee Kate / DNS

Mumbai: Culinary perfection now in your hands. Sanjeev Kapoor, the pioneer of Indian cooking shows launches an app containing his special recipes along with delectable delights. The app named ‘Sanjeev Kapoor’s Recipes’, features cuisines from India and the world. With a bundle of exciting recipes, cuisines & categories to awaken your inner chef, the ‘Sanjeev Kapoor’s Recipes’ app is sure to make everyone a hit in the kitchen. It is a complete cookery manual that goes everywhere with you to help you in the kitchen. Includes exciting features like ‘Shopping List’,  ‘In Your Fridge’, ‘My Khana’, ‘Recipe Box’ and many more.

The app offers a wide range of features developed by Hungama Digital Media Entertainment. With the ‘SanjeevKapoor’s Recipes’ app, users can access detailed recipes with pictures, special notes by Sanjeev Kapoor himself and some innovative new features. Users can also learn more about Sanjeev Kapoor in the ‘About Chef’ section of the app; they can locate the nearest Sanjeev Kapoor restaurant with the ‘Restaurant Locator’ feature. The ‘How to Use’ and ‘FAQs’ sections contain a plethora of information and tips regarding the exciting features of the app.

Adding to the list of existing features, Hungama Digital Media Entertainment has included some industry-first special features called ‘In Your Fridge’ and ‘My Khana’. When you have only a few cooking ingredients to choose from, the ‘In Your Fridge’ feature allows users to select a category, add a list of ingredients they possess and look for recipes only as per the ingredients and category selected. The ingredient-based search is an innovation like no other. ‘My Khana’ allows users to submit recipes to the app and follow each other once they sign up. The app carries a gamification feature; users receive points on the recipes submitted. Users can view the top scores on the ‘Leaderboard’.

Commenting on the launch of the app “If you ask me what’s happening in my world today, I would say it’s my new mobile app. Sanjeev Kapoor’s Recipes. With this app cooking becomes easy and fun. The app has everything from recipes for every day dining or festive dining or just cooking up a meal with whatever’s available in your fridge! Cherry on the cake, you can win points and thus exciting gifts by logging in. Now you and I come even more closer, with our common love, cooking!” said Sanjeev Kapoor.

Commenting on the features of the app, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, “We are delighted to partner with Indian culinary guru Sanjeev Kapoor to launch the ‘Sanjeev Kapoor’s Recipes’ app, which will assist users access scores of recipes with detailed descriptions and pictures. With the app we hope that we can make routine cooking a more fun and enjoyable experience for our consumers. The app will be available across Android, iOS and Windows platforms.”

About Hungama.com:

Hungama is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com.  The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application.

Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, broadcasters, game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.

About Indian Cookery.com

Indian Cookery.com Pvt. Ltd manages the social media and merchandising of brand Chef Sanjeev Kapoor across multiple digital platforms. It operates the world's most popular Indian recipe website SanjeevKapoor.com. This website is also a one stop shop for all Sanjeev Kapoor merchandise including Recipe books, Kitchenware, Bakeware, Blended Masalas, Ready to Cook Spice Mix, Chutney, Pickle and kitchen appliances.