SENCO GOLD & DIAMONDS LAUNCHED EXCLUSIVELY UNIQUE GOLD JEWELLERY NAMED

LIFESTYLE/ENTERTAINMENT


Piku Collection 
From Senco Gold & Diamonds
 Unveiled DeepikaPadukone Introducs   
The Exquisite Range 


by Shrutee Kate/DNS

Mumbai, 7th May, 2015: The modern woman of today is often looking for new and exciting ways to spruce up their wardrobe collection, and this always extends to the jewellery collection. Keeping in mind the choice of today’s woman, Senco Gold & Diamonds launched an exclusive gold jewellery range named “Piku Collection From Senco Gold & Diamonds”, inspired by director Shoojit Sircar’s upcoming Hindi movie “Piku”. The gorgeous Deepika Padukone, veteran actress, Mr Shankar Sen, CMD, Senco Gold & Diamonds were present to introduce the exquisite range at Mumbai.



Senco Gold & Diamonds is the jewellery partner in the much awaited Bollywood film Piku which revolves around a modern Indian woman who is a traditional yet contemporary person, who is kin and helpful, who stands for values, smart & an independent woman with emotion. Hence the range is specially designed for modern women, which is chic, classy with a touch of classic ethnicity.



“We have always kept in mind the consumer demands and the change in market trend with regards to our design and pricing and moved ahead accordingly. Opting for modern, contemporary designer jewellery is the preference of many women, and there are many occasions that contemporary jewellery is perfect for. We have designed the PIKU collection specially keeping in mind the current fashion trend of today’s women and the collection has a distinctive touch of authenticity and trendiness to it. The collection reciprocates a rare piece of elegance mixed with contemporary design made by Bengal’s most famed craftsmen. We wish the team Piku all the best and looking forward for a super success for the film,” said Mr Shankar Sen, CMD, Senco Gold & Diamonds.




People of all ages would love the simplicity and modern, unique designs that “Piku” collection offers. The range boasts off 10 - 12 new designs of gold jewellery with & without Kundan. Priced between Rs 50,000/- to Rs 1,00,000/- the collection will be available across all Senco Gold & Diamond stores located in different cities of India.

About Senco Gold & Diamonds:

Senco Gold Jewelers is one of the oldest jewellery organizations in India that started its operation in the year 1938, with a heritage of 75 years. Senco Gold is synonymous with exclusive designs, intricate work ship and right value.  The company has evolved over the past seven decades and has endeavored to keep the designs contemporary, with modern needs and preferences, yet keep the core values and essence alive. Senco Gold is the largest retail chain in eastern India covering around 80000 square feet pan India, with more concentration on east. It has a store in capital city of Delhi as well. Senco Gold export operations covers countries like USA, UK, Singapore and Middle East. It has a manufacturing unit in SEZ Manikanchan that employs more than 300 karigars and creates 10000 pieces of jewellery every year. The company aims to be amongst the most reputed and leading jewellery companies in the world and also to provide high quality jewelry with exquisite designs and excellent customer service at affordable prices keeping intact their values of honesty, integrity, transparency and friendliness.

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