"VoxPopClothing.com" ANNOUNCES ITS FIRST EVER BRAND CAMPAIGN #FreeNeck

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FreeNeck India says 

VoxPopClothing.com

Country’s leading 

T-shirt e-tailer unveils its 

first brand campaign








by Shrutee K/DNS

Mumbai : VoxPopClothing.com which is growing to be unanimous with quirky and engaging T-shirts that India wears not for fashion but for self-definition, announces its first ever brand campaign  - #FreeNeck. The campaign is the e-tailer’s tribute to the tribe that’s shaping our tomorrow, from the comfort of their T-shirt. A tribe that believes an open mind starts with a free neck. The campaign breaks tomorrow, 19th May 2015, across print media in Mumbai, Delhi & Bangalore and will be backed by exciting on-ground activations and social media executions to drive home the #FreeNeck concept.

Commenting on the first ever brand campaign, Siddharth Taparia, Founder, VoxPopClothing.com, says, “The campaign is our effort to break the traditional mindsets that are bogged down by attire. We aim to bring together influencers of today that take pride in wearing a T-Shirt, as they believe that a great idea & a big dream needs conviction and not a collar. A Free Necker is not a rebel - he is casual yet focused, cool yet determined; one who wears a T-shirt as a choice of comfort, one who believes that an open mind starts with a Free Neck.

The campaign promises to have a strong appeal to the new world consumer who doesn’t believe in attire hierarchies, the new & young India that knows the difference between having ambition and living it everyday.

“While the primary driver of the campaign will be print media, we will be undertaking a range of on ground & digital activities to establish the FreeNeck concept and identify & salute those who live this brand ethos”, added Siddharth Taparia

With the campaign, VoxPop aims to cement its position as the ultimate destination of FreeNecks – the ultimate T-shirt hub. VoxPopClothing’s product repertoire includes other product categories hoodies, sleepwear, mobile accessories, laptop covers, boxers, flip--‐flops, bags amongst others.


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