ditto TV brings television to your phone
by Shrutee K/DNS
June 21, 2016 (Mumbai): Zee Digital Convergence Ltd., one of
India’s leading entertainment companies that has been at the forefront of
innovation in entertainment, unveiled the new avatar of dittoTV - the
ideal live TV platform that allows viewers to watch their favourite programmes
at the time of broadcast. Positioned as ‘DeshKaTV’, it promises to make live
television available to every Indian via any device – phones, tablet or PC, at
just INR 20 per month. The app in its new avatar allows users to access 100+ Hindi,
English and regional-language channels, encompassing general entertainment,
sports, movies, news and lifestyle. It is designed to deliver an affordable and
effortless viewing experience and flexible viewing options. To ensure that live television is within the reach of every
Indian, it has joined forces with one of India’s leading telecom players Idea
Cellular, to offer its users of 3G and 4G internet packs a free monthly
subscription with every recharge. It provides its customers the ease of
streaming their favourite TV channels live on their smartphones. Under a
promotional offer, all Idea customers in Idea 3G and 4G provider circles will
be able to subscribe to dittoTV free of cost, along with select monthly data
packs, until 31st July’16.
Speaking at the launch, Mr. Punit Goenka, MD & CEO Zee
Entertainment Enterprises Ltd said, “The digital entertainment space in India
is at the cusp of a strong phase of growth. With the new avatar of dittoTV, we
aim to change the media landscape to suit the evolving media consumption
preferences of consumers. It will allow consumers to control where they watch
television in a way that has not been possible before. We are proud to present
a platform that will help scale up this transformation by making it affordable
for people across a wide economic spectrum.” dittoTV is available on Android, Windows and iOS platforms,
making cumbersome annual contracts, satellite dishes and settop boxes obsolete.
The subscription charges for three months, six months and one year are INR 50,
INR 90 and INR 170 respectively. In keeping with its brand promise of being the nation’s
television, dittoTV has partnered with Siti Cable and ITZ Cash to supply
easy-to-use recharge cards at retail channels. The app’s adaptive technology
will adjust to a range of internet speeds dittoTV features the following
channels: ZeeTV &TV Ten Network Colors Sony SAB Zoom Aaj Tak BBC TimesNow
MTV The entire bouquet of Zee channels ...and many more in order to deliver a
seamless viewing experience, making it the first TV entertainment app that is
customized for both urban and rural markets.
Ms. Archana Anand, Business Head, dittoTV added, “With the
new avatar of dittoTV, we expect to change the way India watches TV forever. At
the incredible price of Rs 20, we see dittoTV becoming a necessity and
everyone’s default app on their mobile phones, allowing them to access TV just
about anytime and anywhere. We see it serving as your first and only screen, as
your second screen or just your TV on the go! Keeping the Indian landscape in
the mind, dittoTV is also available in Hindi and will soon be available in all
regional languages.”With dittoTV, a phone or second screen is all that is needed
to ensure that no one ever misses their favourite programme again. Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular
said, “With the rapid rollout of our 4G services and increased penetration of
smartphones in the country, we are providing our customers an array of rich
digital services to meet their demand for engaging apps and content. TV being
synonymous with entertainment for the Indian masses, we are excited to partner
with dittoTV to enable consumers to carry their entertainment wherever they
go.”
About dittoTV: dittoTV is a platform of Zee Digital
Convergence Limited (ZDCL), which hails from one of India's leading television,
media and entertainment companies (ZEEL). dittoTV offers access to over 100+
live channels including the entire Zee network, Colors, Sony, &TV, Zoom,
Aaj Tak, BBC, Times Now, MTV, Ten Sports. Users can also access content by
visiting www.dittoTV.com
#BeesKaTV, #DeshKaTV
About Zee Entertainment Enterprises Limited (ZEEL) Zee
Entertainment Enterprises Limited is one of India’s leading television media
and entertainment companies. It is amongst the largest producers and
aggregators of Hindi programming in the world, with an extensive library
housing over 222,000 hours of television content. With rights to more than
3,818 movie titles from foremost studios and of iconic film stars, ZEE houses
the world’s largest Hindi film library. Through its strong presence worldwide,
ZEE entertains over 1 billion viewers across 171 countries. Pioneer of
television entertainment industry in India, ZEE’s well-known brands include Zee
TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten
1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q
and Zindagi. The company also has a strong offering in the regional language
domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla
Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD
offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café
HD, &pictures HD, Ten 1 HD and Ten Golf HD. ZEE and its affiliate companies
have leading presence across the media value chain including television
broadcasting, cable distribution, direct-to-home satellite services, digital
media and print media amongst others. ZEEL also operates its own digital
platforms with OTT offerings on OZEE, dittoTV and india.com. More information
about ZEE and its businesses is available on www.zeetelevision.com
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