MOLSON COORS INDIA UNVEILS THUNDERBOLT IN NEW PREMIUM PACKAGING

by Shrutee K/DNS

New Delhi/Chandigarh, June 24, 2016: Molson Coors Cobra India Ltd., the Indian subsidiary of leading global brewer Molson Coors Brewing Company,today announced the launch of a new, innovative packaging for Thunderbolt; a leading strong beer brand in India. Designed to uphold the macho imagery of the brand, the new bottle showcases a confident, fresh and a strong look. Targeted at the savvy, go-getter and avid adventurers, the newly designed pack is available across Punjab, Haryana, Chandigarh and Himachal Pradesh from June, 2016.

Building on the current popularity of strong beer in India and setting new highs with international standards, the new tapering design of Thunderbolt comes with a bigger base adding both strength as well as character to the pack. Thunderbolt’s individually embossed letters on the shoulder along with a special shield shaped cavity adds to ‘one of its kinds’ visual identity. With a modern twist, the new bottle comes with a ring-pull cap that offers great convenience too.

Commenting on the occasion, Ashish Kapoor, President of Molson Coors in India said, “The Indian beer market has historically been skewed towards strong beer and our leading brand in the category, Thunderbolt, has always found great acceptability amongst the consumers. It is our constant endeavour to upgrade our brands to provide exceptional quality and experiences to the consumers. We are thrilled to introduce Thunderbolt in an all new bold and confident Avatar and hope that it resonates well with the evolving taste of consumers.”

India is largely a strong beer market and Thunderbolt has seen an unprecedented success here by retaining its position as one of the leading players in the North. Post the acquisition of Mount Shivalik Breweries Ltd (MSBL) in April 2015, Molson Coors has made a substantial investment towards upgrading the existing facilities to international standard and expanding Thunderbolt’s presence in the northern markets. As a result, the brand has been able to deliver international quality output while maintaining consistency

The new Thunderbolt pack (650ml glass bottle) is available across Haryana, Punjab, Chandigarh and Himachal Pradesh.

About Molson Coors in India: Molson Coors operates through two entities in India. Molson Coors Cobra India is the Joint Venture between Molson Coors Brewing Company and the Cobra Indian Beer Pvt. Ltd. Formed in 2011, the company is headquartered in Mumbai along with a state of the art brewery located in Eastern India. Molson Coors Cobra India is chaired by Cobra Beer’s founder, Lord Karan Bilimoria and currently produces King Cobra Superior Strong Beer, Iceberg 9000 Strong Beer and Carling for the Indian Market. The other entity is Molson Coors India, which was created in April 2015, follow the acquisition of Mount Shivalik Brewery Ltd.’s (MSBL), which operates in Haryana and Punjab. Through the transaction, Molson Coors acquired MSBL’s entire brand portfolio, including the leading strong beer brand, Thunderbolt, and controls brewing operations in Haryana and Punjab.

About The Cobra Beer Partnership: The Cobra Beer Partnership is a joint venture company that combines the brewing, selling and marketing expertise of the highly successful international brewer Molson Coors, with Cobra Beer’s iconic brand and strong presence in ethnic restaurants and off-trade. Formed in May 2009, the Cobra Beer Partnership is chaired by Cobra Beer’s founder, Lord Karan Bilimoria with the day to day operations managed by Molson Coors (UK). First imported into the UK from Bangalore in 1990, Cobra Beer is now one of the strongest and best known brands in the world beer category. Cobra is brewed to a traditional Indian recipe with a modern twist for an extra smooth taste and is a great addition to the UK’s most diverse beer portfolio at Molson Coors (UK & Ireland). Cobra Beers are also one of the most highly awarded. In the Monde Selection, one of the most prestigious quality awards in the world for beer, Cobra Beer has been awarded a total of 73 gold medals since 2001."

About Molson Coors Brewing Company: Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International.  In 2012, the company was listed on the Dow Jones Sustainability World Index and named global Beverage Sector Leader. Molson Coors is constantly looking for ways to improve its Beer Print. For more information on Molson Coors Brewing Company visit the company's Web site, http://molsoncoors.com.