Growel’s 101 Mall Launches best in fashion with the launch of exclusive ‘W’ store

by Shrutee K/DNS

Mumbai, June 23: ‘W’, a brand known forshowcasing innovative Indian ethnic wear for women, opened its outlet inGrowel’s 101 Mall in Kandivali recently. The most admired women’s Indian wearbrand in 2015 has now crossed 200 stores with the addition of this store.

The brand’s range of collections come in comfortablefabrics like cotton, silk, linen all teamed with a modern touch of artsy designs.With an exclusive outlet at Growel’s 101 Mall, the brand is now reaching out toa large number of customers in the western suburbs. The mall provides a perfectsetting for the store that will boast of a wide range of W’s inimitablecollections of stylish cuts and comfortable fits.

Speaking about the new addition, Urvi Vira, SeniorManager-Marketing, Growel’s 10 Mall, said, “We are very happy to have W onboard with us. Their collection is always popular and comprises of a vast rangeof choice. We at Growel’s have always wanted to bring the best for our patrons.The launch of W too is a step towards fulfilling their needs since we know howpopular W is thanks to their collection of colorful and trendy kurtis, soft tunics, ethnic salwar suits and western outfits.”

Growel’s 101 Mall has always been known to offer the best in ‘shoppertainment’ in a magnificent setting, blended with unparalleled grandeur and magnitude, which gives visitors a sense of elation each and every time they step in. With the launch of W, the mall has now strengthened its value by introducing an eclectic set of some of the best brands in fashion and lifestyle. A themed mall strategically located in the western suburb of Kandivali, Growel’s 101 offers an ideal mix of retail, hypermarket,consumer durables, department stores, white goods, books, health and beauty,family entertainment centres, fine dining restaurants, food court, and a 4-screen multiplex.

About Growel’s 101 : Grauer & Weil (India) Ltd., a BSE & NSElisted company and a leader in multi-dimensional businesses with annual revenueof 2,300 cr, deals in the manufacture and marketing of metal finishingchemicals, and equipment and plating plants in India. In addition, the companyprovides a range of paints used in various applications and industries; andlubricants for applications in the steel, engineering, automobiles, machinetools, fasteners, and other industries. Besides, it provides IT services andsolutions, including SAP implementation, upgrades, maintenance, andcustomization; IT and non-IT staffing services. The group has recently venturedinto the development of a shopping mall cum entertainment complex at Kandivli,Mumbai. The five decade-old Growel group has diverse interests in chemicals,engineering, paints, information technology, financial services, sports &hobbies, environment management and retail.