HDFC Securities becomes the first broking house to initiate Mutual Fund transactions on Facebook messenger
First broker in Asia-Pacific region to roll out mutual fund
transactions through virtual assistant, Arya
With simply going to HDFCsec.Arya on Facebook messenger, anyone can
now give instructions for Mutual Fund transactions from the list of options and
get started
by Shrutee K/DNS
11th
July 2018: HDFC securities, one of the leading stock broking company in
India, becomes the first broker in the Asia Pacific region to launch Mutual
Fund transactional capabilities on Facebook Messenger through their virtual
assistant, Arya. The organization has rolled out a theme called “The Pace of
Innovation” which is structured to innovate and provide intuitive
and relevant digital solutions to customers and this effort, is in line with
the vision. This particular feature, apart from mutual fund investments, facilitates
a quick overview of total portfolio holding, getting the latest stock quotes
and opening an account.
How this works –
Go to Facebook Messenger and search for
hdfcsec.Arya
Can open a trading account
Post login, one
can complete Mutual Fund transactions including investments(SIP/ Lumpsum) and
redemption(Partial/All)
Portfolio holding
view is available
No login required for research
recommendations and stock quotes
Speaking on this
development, Mr Nandkishore Purohit, Head – Digital Strategy and Analytics said
“We want to be where the customers are. Today, social media is a lifestyle statement
and we plan to make investments a part of our customers’ lifestyle. Through
this conversational style of investing, we are probing our customers to invest
in a language they understand and not get caught up in stock market jargons.
Through such innovations, we are not only providing a familiar platform for
investing but we are also giving a time independent and an all-inclusive
(portfolio status, research, stock quotes) window to do so. We are getting
ready for the next generation of investors who are enthusiastic to try out
various new channels for participating in markets.”
About HDFC securities
HDFC
securities is one of the leading stock broking companies in India and a
subsidiary of HDFC Bank- a renowned private sector bank. As a
stock broking company, we have completed 16 plus years of operations. We offer
a suite of products and services across various asset classes such as equity,
gold, debt and real estate. Be it stocks, derivatives, mutual fund, fixed
deposits, NCDs, insurance, bonds, currency derivatives or PMS, we have a
product that suits each of your investment needs.
HDFC securities offers web 2.0 technology to trade and our state-of-the art technology enables seamless trading experience on both the exchanges BSE and NSE. With a decade of experience in trading and a rating of A1+1, we have a proven pedigree in the financial services industry. We cater to the investment needs of customers through our 260 plus branches.
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