YES Bank & iCubesWire Launches AI Enabled Digital Innovation
by Shrutee K/DNS
Mumbai, July 27, 2018: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Insta talk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements. Organizations in today’s time are exploring the digital parameters and YES Bank is the latest addition to the list. With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world. Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts. Instatalk fosters information to the customer within a few seconds and is a progressive move in the digital domain.
Speaking on the same, Mr. Rajat Mehta, Country Head, YES Bank, says, “As a new-age, technology enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns.”
Sahil Chopra, Founder & CEO, iCubesWire, says, “YES Bank is a pioneer in the BFSI sector to create a customizable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”
About iCubesWire: iCubesWire has been a leader in digital marketing since 2010 with ace dominance in performance marketing, agency vertical & now admittance into the product vertical with ‘Instatalk’. The objective of this artificial intelligence enabled innovation is to seamlessly connect with the user thereby curtailing the long user journey & imparting instant solutions.
About YES Bank: Yes Bank is India's fourth largest private sector bank, founded by Rana Kapoor and Ashok Kapur in 2004. Yes Bank is the only Greenfield Bank licence awarded by the RBI in the last two decades. YES BANK is a “Full Service Commercial Bank”, and has steadily built a Corporate, Retail & SME Banking franchise, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country.