Vodafone

SPORTS/*RACING

Vodafone speeds up for the second season of India’s racing event in Delhi

Oct 19, 2012

by Prashant Kapadia

Vodafone India, one of India’s leading telecommunications service providers, in line with its endeavour to provide unique and differentiated experience to its customers will speed up Delhi on Sunday, October 28, 2012 for the second season of India’s racing event at the Buddh International Circuit (BIC) at Greater Noida.

As part of the initiative, Vodafone has tied up with Delhi-Noida-Delhi (DND) flyway authorities tomake the big race experience for racing enthusiasts in Delhi and NCR more interesting. On the main race day on Sunday, October 28, 2012, from 8am to 10pm,Vodafone will speed-up Delhi by making the DND Flyway Toll free allowing Delhi-ites a hassle-free experience as they will not have to wait in long queues to pay toll and get to reach BIC faster, smarter and better.

Vodafone India has received the approval and necessary written permission from Noida Toll Bridge Company.

Anuradha Aggarwal, Sr. VP –Brand Communication and Insights, Vodafone Indiasaid, “Vodafone believes in providing unique experience to customers in all its activities and engagements. With the second season of India’s racing event round the corner, following the success of Vodafone Speed fest in Mumbai last month, we decided to speed up Delhi making it a fun and fast experience for fans and enthusiasts of motorsport. We hope visitors using the DND flyway on race day will have a speedy and joyful ride to the circuit.”

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 153 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.

Vodafone India has been awarded the ‘Best Marketing Company for 2011′ in a survey conducted by a leading financial daily. The company received the ‘Most Admired Telecom Operator’ and ‘Best 3G Operator’ awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. At the India Retail Forum 2012, the company was awarded as the Best Retailer in the mobile and telecom category. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visitwww.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.