92.7 BIG FM's unique initiative "BIG Green Ganesha" Season 8 with Kapil Sharma

CSR / ENTERTAINMENT

92.7 BIG FM Gears Up For 

BIG Green Ganesha 

Season 8 

with Kapil Sharma

Kapil Sharma was joined by director duo Abbas-Mustan 

to support 92.7 BIG FM’s ‘BIG Green Ganesha’ initiative

by Shrutee K / DNS

September 1^st, 2015: 92.7 BIG FM’s unique and award winning initiative BIG Green Ganesha, - grows bigger in its eighth season with Kapil Sharma. In a bid to make a difference to the environment, 92.7 BIG FM’s eco-friendly brainchild - BIG Green Ganesha, aims to appeal to those who want to make a difference in a simple yet an innovative way. This year, television’s most loved comedian, Kapil Sharma joins BIG Green Ganesha as the face of the initiative.

Excited about being the face of BIG Green Ganesha, Kapil Sharma says, “92.7 BIG FM’s initiative, BIG Green Ganesha is an amazing step towards embracing an eco-friendly way of life. I am happy to be a part of this noble initiative. I appeal to all my fans to join this initiative and actively be a part of BIG Green Ganesha.” Each year, 92.7 BIG FM, initiates a newspaper collection drive that is used later to make eco-friendly Ganesha idols. Local residents and celebrities join in to donate papers that help the skilled sculptors, across 15 cities, to make beautiful idols from the newspapers collected. While a massive paper collection drive is underway, 92.7 BIG FM has associated with Kapil Sharma to represent this drive and reach a wider audience. As a constant endeavor to adhere to the sensibilities of devotees, 92.7 BIG FM constantly innovates to make this drive bigger and better than the previous year.

Kapil Sharma will be the first celebrity to join hands with India’s No. 1 radio network to promote this initiative. This quick witted entertainer will also promote the importance of going eco-friendly at various levels of city promotions. Over the past 7 years, BIG Green Ganesha has spread awareness across 15 major cities including Mumbai, Goa, Bangalore, Hyderabad, Chennai, Mangalore, Bhopal, Sholapur, Gwalior, Surat, Mysore, Baroda, Tirupati, Vizag and Indore.

Speaking about the initiative, Mr. Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “BIG Green Ganesha is one of the most successful social campaigns spearheaded by us. In its eighth year, we have associated with the popular Kapil Sharma as the face of Big Green Ganesha. His wide mass appeal and goodwill will widen the reach.”

Mr. Kedar Rele, General Manager – Marketing Services, Birla White said, “Ganesh Chaturthi marks the start of the festivities in India which then initiates the purchase cycle. BIG Green Ganesha presents a unique branding opportunity as it drives sustainability at its core. The ideology behind Birla White wallcare products, of being environmentally sensitive, was the starting point of the association with 92.7 BIG FM’s most successful and award winning initiative, BIG Green Ganesha.” As the auspicious Ganesh Chaturthi festival nears, preparations are in full swing to bring together people for the noble cause of going green.

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in North America; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division. For more information log on to www.reliancebroadcast.com.