Saregama India unveiled a Unique app for classical music

ENTERTAINMENT

by Shrutee K/DNS

Mumbai, September 2015: If the classical music lovers ever secretly wished for a collection of Indian classical music at the touch of a button, Saregama India Ltd. said, ‘granted’. It was a  grand event to  witness, the RP – Sanjiv Goenka Group owned music label Saregama India unveil a one of its kind app on classical music that features 8000+ musical works, 400+ artistes and 50 radio stations across Hindustani, Carnatic and Fusion music. This app is available all across the world for Classical Music lovers to download on iOS and Android platforms.

The app boasts of an enviable and rare portfolio of musical creations of accomplished artistes like Pt. Jasraj, Ustad Zakir Hussain, Pt. Ravi Shankar, Begum Parveen Sultana, M.S. Subbulakshmi, Karaikudi Mani, N. Ramani, Pt. Bhimsen Joshi among many others, along with an access to specially curated artiste dedicated radio stations and features to sort your favourite music by Instruments, Raagas & Artists. The app also allows you to download (offline) your favourite songs on your phone, so that you can listen to it later without any data charges. 

Commenting on the launch of this novel Indian music app, Mr. Vikram Mehra, Managing Director, Saregama India Ltd. said, “Research shows, with the decline of the CDs, ardent classical music lovers in India and across the globe find it difficult to discover and consume music of their favourite artistes.  Hence we decided to launch this unique app both for the music connoisseurs as well as those who want to get exposed to the Classical music. From the first recording of Ustad Bismillah Khan's shehnai  to the fusion music of  Amaan and Ayaan Ali Khan,the app encapsulates, through its radio stations, loads of anecdotes  about artistes, instruments and raagas which will surely appeal to the smartphone savvy music lovers."

A soulful performance by Ustad Amjad Ali Khan, Amaan Ali Khan & Ayaan Ali Khan elevated the musical feel of the momentous launch to another level.Saregama Classical is a free to download app with a 7 day trial period. Customers then have an option to choose from attractively priced monthly, semi-annual and annual subscription offers. The payment can be made either through the iTunes or the Google Play Store for Android users or customers’ telecom operator or through credit card/net banking/debit card. 

Uniting the legends and who’s who of the Indian classical music fraternity under one roof, the launch event was marked with the presence of Pt. Hariprasad Chaurasia, Pt. Jasraj, Gulzar Saab, Dr. Balamuralikrishna, Ustad Amjad Ali Khan, Pt. Ajay Pohankar, Amaan and Ayaan Ali Khan and many others. 

About Saregama India Ltd:

Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company. Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.