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by Shrutee K / DNS

Mumbai, India, 8th September 2015: India’s much awaited brand attractiveness barometer, India’s Most Attractive Brands 2015 Report, a study measuring ‘attractiveness’ held in brands has been released. Samsung Mobiles has been ranked as India’s Most Attractive Brand in the study this year. The win reaffirms the brand’s mastery of the Indian market as the electronics giant has also claimed the title of India’s Most Trusted Brand for 2015. LG came in second position - overtaking Sony and Nokia - from 2013’s report. Rounding up the top three positions is Sony. The first Indian company on the listing is Tata Group ranking fourth. Dell occupies fifth position, narrowly overtaking Honda in sixth. Nokia comes in at seventh position; four rankings lower than its last appearance in MAB. Hewlett-Packard is in eighth position. Rounding up the Top 10 are Indian industry-stalwarts Bajaj and Godrej in ninth and tenth positions respectively. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36 Traits of Attractiveness Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-. 

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung Mobiles stays attractive to its stakeholders because of its pricing, branding and position in the Indian market. Such an evolving brand is constantly vibrant and stays in touch with its audiences’ changing choices. In a situation where the brand relationships are ephemeral and the mindscape is turbulent, Samsung Mobiles has managed to develop the brand’s personality based on the brand owners, its consumers. This is what makes the brand intrinsically attractive.”

Among India’s 1000 Most Attractive brands 230 categories have been listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness are LIC (BFSI), Fastrack (Branded Fashion), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:

India’s Most Attractive Brands 2015 Report (ISBN: 978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness Matrix. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million data points and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.