LEE'S BIG RUSH OF BLUE LAUNCHES BIGGEST DENIM FESTIVAL
India, 29th September 2015; Lee Jeans is all set to kick
off its first edition of the biggest denim festival in India, Lee Denim Rush, a seven day fete of
true blue craftsmanship and authentic jean legacy. The brand features the new
additions in Autumn Winter ‘15 range along with bestsellers from previous
seasons packed with exciting and unbeatable offers.
Denim Rush starts from the 28th of
September and parades on in full force and effect till the 4th of October.
Complete with irresistible offers, big and small, such as gift vouchers, movie
tickets, Bluetooth speakers, Firefox cycles, Vespa scooters and top it all off
with a flat 50% off on select merchandise. The collection features Stretch
Deluxe, Urban Riders, 101+ and more in the extensive line-up that truly sets up
to be a testimony to Lee’s 126 years of constant innovation.
Though the denims are an
attraction by themselves, the prizes of a Vespa scooter definitely gets the
attention of many. With great denims and some good luck, you could take home a
sweet ride. Another highlight being the Firefox cycles that are up for grabs
too. Lee has a loyal fan base of cycling enthusiasts owing to the Urban Riders
range, one of Lee’s unique products dedicated to the modern day cyclists. More
cycling enthusiasts are expected join the fan base with the introduction of
this offer.
This grand festival not only
celebrates the modern denim lifestyle, but also celebrates the act of giving.
Lee Jeans has partnered with A Hundred Hands, an NGO that is dedicated to
aiding the underprivileged. Just drop your old denims at any Lee store and walk
out with a couple of movie tickets in return. These donated denims are given to
the artisans at AHH, who will then create beautiful curios out of recycled
jeans.
Lee is one of the pioneering
denim brands in the world. Not only have they been up-to-date in terms of
fashion they have also been the flag bearers and trendsetters for many
generations. Lee believes making great denim is an art. The designers at Lee
are inspired by a sustained culture of curiosity. From a brand that takes
fashion and denims seriously, we can all look forward to a spirited display of
contemporary fashion, heritage and innovation.
Take your pick
from the Lee stable and own a piece of apparel that is as historic as
it is ahead of its time. Stay curious!
For more
information about Lee, please visit www.lee.in or follow us at facebook.com/leeindia
About Lee:
- 125 years of couture creativity
Founded in 1889
in Kansas, Lee is one of the world’s most popular premier fashion
labels. Starting off purely as a work-wear
manufacturer, Lee shot into instant stardom with their sturdy
dungarees and rugged jackets; later evolving into a true blue casual wear brand
that combined the brawn of heritage with new age chic, creating a new lifestyle
of sorts for the urban youth
A name
synonymous with relentless passion and creativity, Lee has pioneered
more apparel innovations than any other brand, with the ubiquitous zip-fly
being the most striking of them all; in addition to other legendary outfits
such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.
Lee upholds
highly the philosophy of curiosity, which helps break barriers and do things
hitherto untried. Leading by example, the brand has been fashioning bold
couture statements for over a century, from jeans, shirts, jackets to t-shirts,
polo’s, tunics and everything in between; in various fits, collars, necklines,
designs, hues and sleeve types.
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