"My Nutella Jar" a personalised brand experience for consumers
by Shrutee K/DNS
Mumbai : If there is one thing better than starting the day with Nutella,
then it is starting the day with a jar of Nutella with your name on it! Nutella,
the globally
loved hazelnut spread with cocoa from Ferrero, is giving an opportunity to its
fans to now personalise their Nutella jar with their or loved ones name on it.
Nutella
will now appeal not just your taste bud but your emotions too, through the ‘My
Nutella Jar’ campaign. Your favourite Nutella hazelnut spread is now truly
yours!
Nutella
aims to strengthen its bonds with its customers with this month long
initiative. The brand will be using a mix of digital and on ground events (mall
and modern trade activation) which will be conducted in selected modern trade
stores in Mumbai, Delhi and Bangalore to spread awareness about this initiative
and engage with its consumers. In all these stores, the consumer, on purchase
of a Nutella jar, will be given a personalized label by the promoter. The label
will be printed on the spot as per the name given by the customer. The list of
the personalised Nutella stores can be found under ‘Where do I get #mynutellajar’
on the site: www.mynutellajar.com after logging in and generating the label.
Nutella will also engage and create a special
experience for customers at malls in Gurgaon (Ambience mall from September 26th
and 27th) and in Mumbai (Inorbit mall, Malad from October 3rd and 4th).
Throughout this activity the consumers can share some enjoyable moments with
Nutella - by purchasing a Nutella jar and availing their personalised labels.
Moreover, they will also get an opportunity to click their pictures which can
be uploaded on social media platforms instantly to capture these memorable
moments with Nutella.
Talking about this initiative, Mr. Emanuele Fiordalisi, Vice President
Marketing Ferrero India, said “Nutella wanted to personally thank its fans
for their continuous love towards the brand and what better way to do so than
with a jar specifically for them. We are providing an opportunity for Nutella
lovers to personalise their favourite hazelnut spread with their ‘own’ name or
their loved one. Through this personalized branding initiative, we aim to
convert our current fans into brand ambassadors and also create excitement
among new consumers to experience the brand. We believe this activity will help
bring our consumers closer to the brand.”
Nutella has created an engaging video which is
available on social media capturing the essence of this initiative. You may
view the video on YouTube at https://www.youtube.com/watch?v=xQ3-NFd8p1Q.
In addition, consumers will be encouraged to
upload their pictures and share their experience on multiple social media
platforms like Faebook, Twitter and Instagram with the hash tag #mynutellajar.
About Nutella:
Nutella
hazelnut spread with cocoa is manufactured by Ferrero, the 3rd
largest manufacturer of chocolate and confectionary products in the world. It
is Ferrero’s iconic brand and enjoys leadership position in the global spreads
market. The brand has presence in over 150 countries. Nutella’s unique
flavour comes from the combination of selected hazelnuts and delicious cocoa.
It can be easily spread over bread, roti, dosa or idli and variety of other
breakfast dishes.
Nutella is
100% vegetarian and contains no preservatives. Making Nutella a part of the
breakfast makes breakfast fun and delicious for the kids. Nutella acts as a
perfect accompaniment for a breakfast and provides a great start to the day.
Its unique flavour will leave you asking for more!
About Ferrero India
Ferrero is
an Italian manufacturer of chocolate and other confectionery products. With an
annual turnover of over US$ 11 billion, it is the 3rd largest
manufacturer of chocolate and confectionery products in the world.
Ferrero
India has its Corporate Office at Pune and is present across all the metros and
mini-metros and has a strong distribution network. It has regional sales
offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero’s
other well-known brands in India include Ferrero Rocher, Kinder Joy, Kinder
Schoko-Bons Crispy and Tic Tac.
The
company started its commercial operations in 2004, and in less than a decade
has become a strong player in the chocolate and confectionary segment in India.
The company has made India its production hub for Asia and Middle East and exports
half its local production.
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