Kansai Nerolac Paints received massive participation in their "Impressions HD Stories" campaign

Kansai Nerolac receives a whopping 

2500+customer testimonials

for the‘IMPRESSIONS HD’range

Nerolac rides high on customer feedback from 

‘Impressions HD Stories’ - a nationwide consumer-connect 

campaign to highlight benefits of using HD paints

by Shrutee K / DNS

Mumbai, 4^th September 2015: Kansai Nerolac Paints Ltd (KNPL), India’s leading industrial coatings manufacturer and the third largest decorative paint manufacturers in India, has received massive participation in their ‘Impressions HD Stories’ campaign, across both digital platforms and through their dealer network across India. This campaign is an attempt to connect with theconsumers in an industry that normally seeslittle consumer involvement even during product purchase.

Nerolac has established itself as a pioneerby demonstrating consistent innovation in their product range and is known for technological breakthroughs. Nerolac was the first paint company to introduceeco-friendly water-based paints with Low VOC & No added Lead. The Impressions HD Stories initiative is yet another first-of-its-kind innovation heralding a change in consumer engagement in this sector.

As part of the campaign, Nerolac urged the consumers of its Impressions HD paints, to share a photograph of themselves against their newly paintedhigh-definition wallsand describe how the use of Impressions HD paint has enriched their lifestyle. This activity was in sync with the Impressions tagline ‘Nerolac Impressions kaHD Colourlagega to gharkesaathaapkabhi Impression badhega!’ (Use Nerolac Impressions HD Colour on your walls and enhance your impression!) The first leg of the campaign was kick-started on April 16, 2015 and entries were accepted till July 15, 2015, which werethen showcased via a public voting stage. In response to the overwhelming number of entries received two more round of testimonial collection, followed by voting were initiated. The last leg of the voting stageended on August 31, 2015.

All the submitted consumer stories will be competing in two categories, viz.‘9 Most Voted Stories’ and ‘9 Best Stories’. While winners of the Best Stories category will be given an HD home upgrade i.e. an LED HD TV and 7.1 home theatre system, the 9 most voted entries will alsoreceive HD TVs to enhance their lifestyle to HD!

Through this campaign Nerolac has engaged consumers across cities like Mumbai, Delhi, Kolkata, Lucknow, Kanpur, Allahabad, Dehradun, Ludhiana, Amritsar, Chandigarh, Jammu, Jaipur, Udaipur, Patna, Bhubaneswar, Hyderabad, Vishakhapatnam, Ahmedabad, Surat, Pune and Nagpur; by leveraging digital platforms, radio channels and Nerolac Dealer Shop Fronts. Adding to the glamour quotient of the Impressions HD Stories initiative, is the charmingactress and former model,Mahima Chaudhrywho also participated and posted her story on the website.

MahimaChaudhry shared, “A big thank you to the Nerolac Team of Ritesh Sawant and his contractor Kais Khan and his boys Samir and Saleemfor the hassle-free paint job at my house. I must mention that it’s truly a pleasure to get professionals to get one’s home painted. I feel, till now this sector was a little disorganized and I for sure,always postponed painting my home simply because one always expects it to be a hassle to deal with contractor who won’t finish on timeand the job lingers. Thank you once again for a job well done and completing it on time and making my walls look great and my home fab!”

Sharing his thoughts on the initiative, Mr.SudeepKolte, Vice President, Sales and Marketing, Decorative Paints, Kansai Nerolac Paints Limitedsaid,“Consumer engagement through avenues like Social Media is an important aspect of our marketing strategy.With the launch of the ‘Impressions HD Story’ campaign, we aim to build on this engagement with consumers,strengthening their emotional connect with Nerolac further.The tremendous response we received from across the country has been gratifying; it stands testament to the fact that the Impressions HD promise of a larger than life experience is being fulfilled.These testimonials giveconsumers 2500 morereasonsto opt for HD technology in paints. It highlights the growing trend that paints are not just a colour on one’s wall, but a medium to communicate our individuality and make a personal statement.”

About Kansai Nerolac Paints Ltd:

With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is the leader in industrial coatings one of the largest paint companies in India with a significant presence is Sri Lanka and Nepal as well.A wholly owned subsidiary of Kansai Paints, the sixth largest paint company worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated and high performance industrial coatings.

Kansai Nerolac has established itself as a leader in product innovation with its recent Eco-friendly range of paint with low VOC and no added lead. The Impression Eco-clean & Impressions 24 Carat High definition paint in particular is powered by Micro Embedded Brightness Boosters – MEBB technology that ensures unmatched brightness and vibrant colours. Through its green product portfolio, manufacturing process and awareness campaigns among influencers and customers Nerolac is actively promoting a sustainable future.

www.nerolac.com