Tata I-Shakti Besan announced World's biggest Ladoo on the special occasion of Ganesh Chaturthi festival to Andhericha Raja

by Shrutee K/DNS

Mumbai, 16th September, 2015: Tata I-Shakti Besan today announced the making of the World’s biggest Ladoo on the special occasion of Ganesh Chaturthi festival which Mumbaikars will witness at Andhericha Raja Ganesh Pandal. In the true spirit of the festival known for Ladoo delicacies, this Maha Ladoo will be offered to Lord Ganesha and his devotees on the 22^nd of September. Specially crafted for the occasion with low oil absorb Tata I-Shakti Besan, this grand gesture is a perfect offering for one of India’s most celebrated festivals.

Speaking on the occasion, Amit Sridharan, Business Head, Consumer Products Business - Pulses, Tata Chemicals Ltd stated, “The Maha Ladoo will make the biggest besan ladoo ever, weighing at approximately 8500 kgs. Devotees of Lord Ganesha will be able to witness the full view of the king-size ladoo and also relish the Maha Prasad once the offering is made to Lord Ganesha. We at Tata I-Shakti are extremely excited to be implementing this larger than life initiative and look forward to celebrating Ganesh Utsav.” 

Speaking on the Tata I-Shakti Besan Maha Ladoo initiative, Master Chef and Brand Ambassador Sanjeev Kapoor stated, “The Tata I-Shakti low oil besan Maha Ladoo is a perfect offering to Andhericha Raja which is celebrating its 50th year of Ganesh Utsav. I am pleased to be associated with this initiative of Tata I-Shakti that offers healthy products like low oil absorb besan keeping in line with the changing lifestyle and preferences of consumers. This festive season, consumers can now treat themselves with delicacies such as sweets and pakoras made with Tata I-Shakti low oil absorb Besan, the only such product available in India.” 

Inviting Mumbaikars to be a part of the much awaited Ganpati celebrations, Tata I-Shakti is conducting a unique contest where devotees can share witty captions for the ladoo using #MahaLadoo and #TataIshakti hashtags to win exciting prices. A Scoopwhoop post will reveal some interesting facts and figures about this larger than life offering.

Tata I-Shakti is the first national brand to have launched the range of unpolished dals and besan. With a strong focus on nutrition, the brand delivers high protein and does not go through any artificial polishing process. The low oil absorb besan made out of 100% unpolished chana dals naturally absorbs less oil in your favorite snack as compared to regular besan available in the market. The brand takes special care to conserve the inherent quality of the pulses and its nutrients, which ensures delivery of premium products to the consumers.

About Tata Chemicals

A part of the over US$ 100 billion Tata Group, Tata Chemicals Limited, in its 75th year, is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.

TCL is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business. Tata Chemicals has been incorporated in the United Nations Global Compact 100 (GC 100) – a new global stock index that marries corporate performance on environmental and social issues with a requirement of basic profitability.

Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses in 2010. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands.

The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Tata Chemicals Europe Limited (TCE), Tata Chemicals Magadi Limited (TCM), Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc. (TCNA), and Tata Chemicals (Soda Ash) partners (TCSAP).

With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilizers and, through its subsidiary Rallis, has a strong position in the crop protection business. The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices. The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.