Aaj Tak sets new record for the 2nd week with 160 Million viewers in Week 40' 16

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AajTak beats GEC Channels including Colors, Life OK, Sony and Zee TV


by Shrutee K/DNS

AajTak, the Nation’s No.1 News Channel sets a new record of 160 Million viewers in the genre (Source: BARC, All India, NCCS 4+, Time:2:00 - 26:00, Wk 40’16, Cov’000) after setting a record of 150 Million viewers just a week back during coverage of the surgical strikes.

The channel’s domination and leadership in the genre is well established and the story is no different for this week too as AajTak stands tall as the clear No.1 News Channel. Aaj Tak is also aheadof GEC channels including Colors, Life OK, Sony and Zee TV (Source –BARC, TG – 4+ NCCS All, Market – HSM, WK 40’16,02:00-26:00 All days, Cov’000).

Commenting on the ratings, Mr. Ashish Bagga, Group CEO – India Today Group said “Aaj Tak has always led the news genre by setting new benchmarks and records. The pioneering initiatives and a focus on thenews viewer have always kept the channel SABSE TEZ”.

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