Lala Jugal Kishore Jewellers Partners with Forevermark Diamonds in Lucknow

Lala Jugal Kishore Jewellers Partners with Forevermark Diamonds in Lucknow

Actress Nimrat Kaur makes a glamorous appearance in Forevermark diamond collection

by Shrutee K/DNS

Lucknow, 7^th October, 2016: Forevermark, the diamond brand known for beauty, rarity and responsible sourcing, today announced its prestigious association with Lala Jugal Kishore Jewellers in the royal city of Lucknow. To mark the onset of the festive season, a spectacular range of diamond jewellery designed by Lala Jugal Kishore Jewellers crafted in Forevermark diamonds was showcased by talented actress Nimrat Kaur.

“Lala Jugal Kishore Jewellers has always created exquisite designs in silver, gold, diamond and jadau-polki-kundan jewellery. We are proud to be associated with a brand like Forevermark diamonds as they have the highest standard when it comes to selecting diamonds. One can be sure of getting the finest diamonds when it comes to them as each diamond comes with a unique inscription which assures our customers that it is beautiful, rare and responsibly sourced. With this partnership, we are giving our customers an access to brilliant designs and settings,” said Mr Arpit Rastogi, Director, Lala Jugal Kishore Jewellers.

“We at Forevermark are glad to be associated with Lala Jugal Kishore Jewellers, a well-recognised brand in Lucknow. Lala Jugal Kishore Jewellery is a name that spells trust and exquisite craftsmanship. They are also innovative jewellery designers that once designed jewellery for the Royal Nawabs of Lucknow and are known for recreating designs that Lucknowi royalties adorned beautifully once upon a time. Crafting these beautiful jewellery designs in Forevermark diamonds will definitely add to its charm and elegance. With our mutual love and passion for the world’s finest diamonds, our customers can be sure to get the best of the best,” said Mr Sachin Jain, President, Forevermark India.

“Diamond will stay with you forever, that is what I truly believe in, and when it’s a Forevermark diamond then it’s worth you. The new collection at Lala Jugal Kishore Jewellers which is known for its expert craftsmanship and stunning designs was mesmerising. I was pleased to discover that less than one percent of the world’s diamonds are eligible to be Forevermark and it made me feel special.  This collection of Forevermark is pure and true to its beauty and something every woman would desire to wear”, said actress, Ms Nimrat Kaur.

Less than one percent of the world’s diamonds are eligible to be Forevermark diamonds, making them truly rare. The collection carries forward the Forevermark promise of being beautiful, rare and responsibly sourced. The inscription at the heart of every Forevermark diamond, featuring the Forevermark icon and a unique identification number is proof of this promise. The exquisite collection comprises of uniquely crafted jewellery designs fitted with Forevermark diamonds that will add a beautiful spark to the festive celebrations this year.

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 ABOUT FOREVERMARK

Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

FOREVERMARK DIAMONDS ARE BEAUTIFUL: BEYOND the 4C’s

Forevermark goes beyond the standard 4C’s to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, the Forevermark Diamond Institute also applies cutting and polishing standards far stricter than the industry norm.

FOREVERMARK DIAMONDS ARE RARE

Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.

FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world.

The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business. By providing access to good quality healthcare, education, professional training and enterprise development programmes, Forevermark improves both the quality of women’s lives and their future prospects in diamond producing communities.  Forevermark positively supports biodiversity through The Diamond Route, a series of conservation sites covering more than 250.000 hectares in Southern Africa dedicated to the conservation of natural resources, habitats and wildlife.

FOREVERMARK INSCRIPTION & GRADING

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on the Diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers.

Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers.

For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go to www.forevermark.com

About Lala Jugal Kishore Jewellers:

Glorifying the Awadhi culture since 1857, Lala Jugal Kishore Jewellers was initiated by Late Mr. Lala Rastogi, who was well recognized as the jeweller for the Royal Nawabs of Lucknow. Being one of the most sought-after brands in the jewellery industry across the Lucknow-Kanpur belt, the brand is renowned for creating exquisite designs in silver, gold, diamond and jadau-polki-kundan jewellery. The jewellery designs derive a lot of influence from the rich history and culture of Uttar Pradesh, bestowed by the Mughals and the Nawabs of the bygone era. Having had a strong association with the Awadhi royalty and having been the official jeweller to Nawabs, Lala Jugal Kishore Jewellers has made a place for itself in the illustrious legacy of Lucknow.

Lala Jugal Kishore Jewellers are an essential part of the Lucknow culture and were recently awarded with the Lifetime Achievement by the prestigious Retail Jewellers India in the past, where Mr. Arpit Rastogi received the same in the name of great grandfather, Mr. Lala Rastogi. He was also awarded “Jewellery Icon of the Year” at India International Bullion Summit 2015.