Jabong Launches Festive Brand Campaign “#YouAreTheFestival”
by Shrutee K/DNS
New Delhi, October 10th, 2016: India’s leading online fashion retailer Jabong launched its nationwide festive brand campaign – “You Are The Festival”. Extending Jabong’s brand philosophy of ‘Be You’ to the festive season, this will be a part of a 360-degree marketing campaign across media. The campaign rolls out from 8th of October. The TV commercial, which will be aired in all leading TV channels in entertainment, music, movies, and other genres will also be supported by Print, Cinema, CRM and social media campaigns.
Developed and executed by Happy mcgarrybowen, the story of the commercial is built around the concept of celebrating the festival that is you. The campaign combines the themes of festivity, colour, togetherness and homecoming with Jabong's wide range of fusion wear to colourful and stylish effect.
Says Rahul Taneja, Chief Business Officer, Jabong, "This festive season we connect with our customers by evoking the essence of festivities by celebrating who we are – to proudly BE YOU! And, no matter what your sense of style, Jabong is your go-to fashion destination. We are delighted to be able to be a part of this festival season with this vibrant presentation of Jabong and look forward to our customers connecting with the brand through this campaign.”
Talking about the creative process involved in the TVC, Kartik Iyer, CEO, Happy mcgarrybowen said, “We're really excited about working with Jabong on this campaign. As an agency we have always had a keen interest in fashion. It was also a challenge of sorts, because we wanted to bring something new to the campaign without losing the essence the brand already enjoys in the minds of followers. It was an absolute blast creating this campaign from the word go. It has all come together pretty well. I’m sure the uniqueness of it all will resonate well with everyone."
ABOUT JABONG
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one's own sense of style.
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