Haier Launched New 32” Ultra Slim LED, Redefines Home Entertainment This Diwali

         The 9.6 mm LED is one of the slimmest TV in 32” category of screens

         LE32X8000T holds exemplary functionalities such as IPS Panel and Flexi Stand

by Shrutee K/DNS 

New Delhi/Mumbai, October 27, 2016: Haier has launched its new 32 inch Ultra Slim Bezel LED TV (Model# LE32X8000T) in India this festive season. With the launch of the slim LED, the global leader in home appliances and consumer electronics and  world’s number 1 brand in Major Appliances for 7^th  consecutive Years* will further strengthen the category of LEDs in the country.

The LED will offer consumers a unique viewing experience with its state-of-the-art technology and revolutionary features. Haier’s new LED is the slimmest TV available in the (32 inch) category of display panels with a width of just 9.6 MM. It is equipped with a plethora of functionalities along with an appealing design to best suit the needs of a modern contemporary family. The LED is designed to complement the interiors of a modern household with its stylish steel finish metal body. The flexi stand provides consumers an option to place the TV as per convenience, allowing them to view the screen from any desired angle and position.

With a screen size of 32 inches the LED is armed with exciting features such as auto volume leveling, digital noise reduction and a 3D comb filter. For an enhanced and ultimate viewing experience the LED comes with a resolution of 1366 by 768 pixels along with a sound output of 16 watts. The other core attributes include the IPS (In-Plane Switching) panel designed especially for faster response time, wider viewing angle dependence & quality color reproduction. The PC input allows users to convert their Haier LED into their computer screens for convenience. The LED has added connectivity options such as 3 HDMI inputs, Headphone jack and 2 USB ports (2.0) enabling users to connect several entertainment gadgets to the television.

Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “India is one of the key display markets for Haier and we are committed towards strengthening the product category in the country.  The new LED is launched primarily keeping in mind the evolving lifestyle and changing demands of the consumers and is enabled with innovative features such as high quality picture resolution and sound output to elevate the TV watching experience of the consumers. The launch further represents Haier’s endeavor to keep up with the brand promise of ‘Inspired living’.”

The new Haier LED panel- LE32X8000T is available in Northern and Southern parts of the Indian market at a price of INR. 23990.

ABOUT HAIER INDIA: Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP": Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.