CaratLane’s Chennai Store Celebrates Anniversary with Exclusive Exhibition
by Shrutee K/DNS
CaratLane’s signature store at Chennai
is celebrating its 2nd Anniversary. As part of a three-day celebration to ring
in the occasion, the brand is organizing an Anniversary Sale, which will see
the widest ever range of jewellery on display at a CaratLane store.An extensive array
of rings, earrings, pendants, necklaces and bangles - crafted in exquisite gold
with stunning diamonds - will be on show during the occasion. There will also
be a special preview of soon-to-be-launched collections and designs during the
three days of the Anniversary Sale. Customers will also be extended a discount
of 50% off on making charges of diamond, gemstone and solitaire jewellery at
the store during these dates.
Apart from the jewellery on display,
CaratLane also plans to field in-house experts to guide customers for
jewellery-related queries and customisation requests. “Our Chennai store is
unique, not only in terms of the store design and ambience but also in terms of
the discerning clientele it attracts. And we could think of no better way of
celebrating our second anniversary than present some of our most exclusive
jewellery that is sure to win their hearts” said Vipin Nair, AVP - Offline
Marketing CaratLane.
About
CaratLane: CaratLane, India’s 1st
true omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and
Srinivasa Gopalan. CaratLane was incepted with a courageous objective – to make
beautiful jewellery accessible, affordable and forever wearable. As a
21st-century jewellery brand, CaratLane collections draw design inspirations
from a strong historical legacy and interpret them in a modern theme. With the
new-age woman as a muse, the design philosophy at CaratLane is to make
jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling
individuality, inner confidence and self-esteem.
CaratLane is known for its signature
jewellery buying experience across all platforms. Along with the website which
is India’s largest online jewellery destination, CaratLane has over 13 brand
stores across the country. The stores bring the seamless jewellery buying
experience with a no barrier access to all jewellery, along with Magic Mirrors
for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for
jewellery buyers in the country, where customers can book an appointment, get
their desired jewellery delivered at their doorsteps, and try them at their
comfort with no obligations to buy. Further, in 2015, CaratLane launched
its first-ever revolutionary virtual try-on app – the Perfect Look App – which
enables jewellery buyers to try multiple pieces without, literally, having to
putting them on. CaratLane integrates the StreamLane™ system to eliminates
inefficiencies from the supply chain. It keeps the overheads low and enables
CaratLane inefficient delivery, along with bringing forth savings of up to 20%
to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying
experience in India, CaratLane stores include a Solitaire Lounge to assist diamond
buyers in finding the perfect solitaire. CaratLane diamond consultants are also
available 24X7 at toll-free number 1-800-102-0103. Visit www.CaratLane.com
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