MY FM exclusive music partners for "Jab Harry met Sejal"
by Shrutee K/DNS
June’17, Delhi: MY FM, the radio division of Dainik
Bhaskar has associated with Imitiaz Ali’s direction, Jab Harry met Sejal, as
exclusive music partners. Shah Rukh Khan released the first song, Radha, from
the film in the presence of 7,000 women named Sejal in Ahmedabad with RJ
Archana Jani.
The makers
of the movie had initiated a contest that would result in the actor visiting
the city that has the majority of girls named Sejal - Anushka’s character in
the film. While Ahmedabad emerged as the winner, Shah Rukh visited the city to
meet the girls and to release the first track of the film.
This song is
a peppy number; the beat will force you to hit the dance floor ASAP and will
urge you to listen on the loop.
Commenting
on the association, Viplov Gupte, Chief
Programming Officer, MY FM, said, “We take immense pride and honor in being
exclusive music partners for the movie, Jab Harry met Sejal, a Imtiaz Ali
directorial. The song, Radha, is electrifying and would urge you to get up and
shake a leg. We are sure this association will work phenomenally well. Our
marketing efforts coupled with working with the best in the industry, will
result in outstanding achievement.”
About My FM: A pioneering brand in the radio
space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took
a bottom-up approach and set up its network across 30 Tier II & III cities
across 7 states, building on the strong local understanding that Bhaskar Group
had in these markets. True to its brand name which signifies the emotional
ownership and personalized approach of the station, MY FM has successfully
established a network of 30 highly localized stations focusing on individual
market preferences. Constantly evolving and innovating its offerings, MY FM
draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an
emotional connect with its listeners while continually creating offerings to
suit local tastes. Capitalizing
on the strengths of the medium, MY FM has become India's leading Local FM
Network backed by in-depth market understating and high listenership.
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