Ipca Laboratories Limited appoints CreateID8 for Brand Strategy and Design
by Shrutee K/DNS
Mumbai, 28th, June, 2017: CreateID8, a strategic brand design agency
and a division of WITS Interactive (a leading Mumbai based DesignTech agency)
has bagged the creative strategy, communications design and execution mandate
for Ipca Laboratories Limited. Ipca is a pharmaceutical company manufacturing
over 350 formulations and 80 APIs for various therapeutic segments in India and
internationally.
Under the mandate, CreateID8 will work with the product and marketing
teams across the various SBUs to not only construct an effective and engaging brand
communication strategy that will fuse Ipca’s innovative and diverse portfolio,
but also redesign all their product packaging across the various product lines
to standardize and align them with the recently laid guidelines by The Ministry
of Health.
Speaking on the win Mr. Hitesh Jain, Founder & CEO - CreateID8 and
Group CEO of WITS Interactive said “As a group, WITS Interactive has been
associated with Ipca Laboratories for almost a decade now, working closely with
them in creating effective brand communication solutions across medium. When CreateID8
was given the responsibility of standardizing the product packaging as per the
stringent guidelines, we welcomed the opportunity as it was both a challenge
and a natural extension of our rebranding mandate to create product packaging
which are not only in sync with the set guidelines but also adhere to the brand
philosophy””
Mr. Prashant Godha
Executive Director - Ipca Laboratories Limited said “Our
association with the WITS Interactive group spans over a decade where not only
have they been instrumental in rebranding the Ipca brand to be in sync with our
business objectives and growth strategies, but through their division
terrawits, they also extended the brand philosophy to our corporate office by
redesigning it to be in sync with our brand identity. Recently we decided to
extend our association with CreateID8 to redesign our entire product packaging
to be in sync with our brand positioning. CreateID8 are the custodians of our
brand philosophy and their expertise in the pharma branding domain enables them
to understand and execute the requirements accurately.”
About Ipca Laboratories Limited: A fully-integrated Indian pharmaceutical company manufacturing over 350
formulations and 80 APIs for various therapeutic segments. These are produced
right from the basic stage at manufacturing facilities endorsed by the world's
most discerning drug regulatory authorities like US-FDA, UK-MHRA, EDQM-Europe,
WHO-Geneva and many more.
Ipca is a therapy leader in India for anti-malarials with a market-share
of over 34% with a fast expanding presence in the international market as well.
We also lead in DMARDs (Disease Modifying Anti-Rheumatic Drugs) treatment for
rheumatoid arthritis. We have leading brands in 5 therapeutic areas, with 4 of
our branded formulations being ranked among the Top-300 Indian brands by
ORG-IMS.
Their top 10 brands are Zerodol (Aceclofenac + combinations), Lariago
(Chloroquine), HCQS (Hydroxychloroquine), Perinorm (Metoclopramide), Rapither
(Artemotil), Tenoric (Atenolol + Chlorthalidone), Lumerax (Artemether +
Lumefantrine), Etova (Etodolac), Malirid (Primaquine) and Folitrax
(Methotrexate). The international client roster includes global pharmaceutical
giants like AstraZeneca, GlaxoSmithKline, Merck, Roche and Sanofi Aventis; most
of whom we have been partnering over the years
About CreatID8: CreateID8 (www.createid8.com) is a strategic brand design agency focused
on creating unique possibilities through specialised branding, design and
design strategies which inspire brands to move forward through lasting user
experiences. CreateID8 has been incubated by WITS Interactive, a Mumbai based
DesignTech agency with offices in Munich and London.
About WITS Interactive: WITS Interactive (http://www.wits-interactive.com) is a DesignTech Agency working across
digital, print, film and offline medium to provide integrated communication
strategies to its clientele. The WITS Interactive Group through its divisions;
WITS Interactive Technology (Mobile app and web development services), Black
Pepper (Exhibitions, Events & Retail Design), Terrawits (Spatial and
Environmental Design Solutions), GoPhygital (Experiential solutions through AR,
VR, MR) and CreateID8 (Strategic Brand Design Agency) works across the entire
spectrum of brand communication and engagement right from brand identity creation
to brand engagement and evolution. With 80 people across 3 offices in Mumbai, Munich and London, WITS
Interactive has worked with companies across verticals like media &
entertainment houses, publishing, pharma and healthcare, manufacturing, gaming
and advertising agencies to effectively deliver the right communication
solutions since its inception in 2000.
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