Radio City all set to add a Marathi Thaska with its Rag Rag Daude City Anthem in Marathi for Maharashtra

The ‘Rag Rag Daude City Anthem in Marathi sets listeners of 10 cities grooving to the vocals of Singer and Composer Jasraj Joshi

by Shrutee K/DNS

Radio City India’s first and leading FM broadcaster launched an anthem especially for its listeners in Maharashtra. Beautifully rendered in Marathi by popular singer, Jasraj Joshi the anthem is customised and designed for 10 stations including – Pune, Ahmednagar, Nagpur, Nashik, Kolhapur, Akola, Nanded, Sangli, Solapur and Jalgaon. The anthem redefines ‘local’ by capturing the essence of each city of Radio City’s presence in the state, instilling a sense of city pride amongst the listeners.

The anthem has been created taking into consideration intricacies of each city and by sourcing unique stories from each of them.  Each station has its own stationality tune that invokes a sense of city pride amongst its listeners. Radio City’s Pune anthem highlighted nuances of the city that connects well with all Punekars which includes its local flavours that the city is known for like the famous Tulshibag, Buddhiche Maherghar, famous historic monuments, and its strong cultural background. For Nashikkars the anthem highlighted   College Road, Dhol tashe, Grapes, Godavari Ghat, Panchvatti Thaat. The Kolhapur specific anthem highlighted details of the city that included famous Mahalakshmi Temple, Panhala Fort, Pandhara Tambda Rassa, Kushti, Misal and much more.

EVP & National Head – Programming, Marketing & AudaCITY – Radio City, Kartik Kalla said, “The anthem is a testament to our philosophy of ‘Rag Rag Mein Daude City’. We are a leading radio network in Maharashtra covering 11 cities and are proud to launch Rag Rag Daude City Anthem in Marathi for our Maharashtrian listeners after receiving an overwhelming response from our Hindi, Gujarati, Kannada, Tamil and Telugu anthem.  Sung beautifully by the talented Jasraj Joshi, the anthem reinforces that Radio City lives and breathes what truly a Maharashtrian lives and breathes.”

Singer, Jasraj Joshi said, “It was a moment of pride for me to lend my voice to an anthem that is completely about Maharashtra and embodies the true spirit of the state. I am glad that Radio City envisioned this anthem and gave the people of Maharashtra a song that they could be proud of.”

Radio City’s belief of ‘Rag Rag Mein Daude City’ encourages its listeners to take pride in their city and seeks to build a stronger emotional connect with them. As a part of the philosophy, the network has adopted a unique city-specific approach towards content that is deeply rooted in local flavour, culture and nuances.