Nova Eyewear Forays into The Vast Consumer Segment in India
by Shrutee K/DNS
After having achieved a strong foothold in B2B segment
internationally, Nova, the global eyewear brand from Vision Rx Lab, is about to
create another new milestone as it forays into the vast consumer segment here
in India.
For
wide and effective promotion in this digital age, this international brand has
been introduced to the consumer segment through exclusive streaming of “Nova:
Vision Meets Fashion” Film on YouTube masthead which has garnered over 5.9
million views in a short span since its launch on 7th May, 2017. The
brand Nova is exceptional in its category as it straddles the best of two domains
where world-class vision correction technology lenses meets the fashionable
frames and sunglasses. Hence the brand philosophy is perfectly summed up in the
baseline Vision Meets Fashion.
Nova eyewear has created an imagery that defines the
brand world for Nova: A world where one can enjoy perfect vision with
international style. This is expressed through stunning shots and images of
international models sporting Nova spectacles and sunglasses, while engaged in
activities that reflect their unique personalities and aspirations which
require crystal clear vision.
Through
this campaign, they intend to launch Nova as a whole new way to look at eyewear
and eye care. Also it clearly positions itself as a brand that helps today’s
go-getters to achieve their dreams, with Digi-Contoured perfect vision + ultra-chic
frames and Rx sunglasses.
Available
in more than 45 countries worldwide, Nova offers a bouquet of premium eye-care
solutions, ranging from advanced digital lenses to fashionable frames, power
sunglasses and swimming goggles. It is one such international brand which
effectively addresses the need of vision correction and protection without
compromising on aesthetics by providing the best eye-care products which are
both high on technology and fashion.
Mr. Sanjiv Kumar
Gupta, CEO, Vision RX Lab said, “We take great
pride in introducing an internationally renowned brand like Nova in the Indian
consumer market. Nova has been revolutionising eyewear in more than 45
countries with its top-of-the-line eyewear products which comes with advanced
technology and perfect aesthetics to suit individual visual needs and style
preferences. Following the huge success in the international market, we now
bring the innovative range of products to the modern day Indian consumers who
are looking for superior vision solutions without compromising on style which
will be aptly fulfilled by Nova, resonated in its brand mantra, Vision Meets
Fashion.”
About Vision Rx Lab: Vision
Rx Lab is one of the largest ophthalmic Rx lens manufacturers in Asia, offering
complete lens solutions ranging from traditional to digital Rx lenses, hard and
AR coatings, tinting, glazing and mounting. The internationally renowned
company, a joint venture of GKB Rx Lens and Essilor, has been producing high
quality organic and mineral Rx lenses for around 58 years. The group’s wide
range of products also includes fashionable frames and Rx sunglasses.
Vision
Rx Lab has tie-ups with world-renowned lens companies like Seiko, Rodenstock,
Shamir, Transitions, Younger Optics, Optima, Vision Ease and Corning, among
many others, to deliver innovative lens products and world-class optometric
solutions.
Vision
Rx Lab has its headquarters in Kolkata. Its large infrastructural set-up
comprises 19 manufacturing labs, including digital labs, and 23 service centres
that are spread across the country. The company has overseas branch offices in
Dubai and Canada for efficient management of exports catering to its large
international market. http://novaeyewear.com/
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