Vyoma Media Invited to be the First Indian Member of Digital Place Based Advertising Association joining its International Membership Ranks
Putting Indian Digital Signage on the Global Map, Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world
by Shrutee K/DNS
Bengaluru: The Digital Place Based Advertising Association (DPAA) announced that Vyoma Media has joined the organization. Vyoma, based in India, is country’s leading out-of-home digital media solution company, engaging more than 120 million consumers per month with curated programming shown at ticket counter screens in railway stations across the country. Vyoma technologies with its intelligent digital display network across the country has progressively strived to integrate technology and creativity to turn brand awareness into contextual engagement and customer adoption.
“Vyoma Media has created a vibrant network of screens that reach a captive audience with an average dwell time of 15 minutes– a great recipe for success in the digital out-of-home space,” said Barry Frey, President & CEO of DPAA. “As a leader in out-of-home technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector.”
Shoumitro Goswami, Chief Operating Officer, Vyoma Media, said, “Barry and his team at DPAA are doing a great job in leading the charge to increase revenue for our industry, and we are excited about becoming a part of this effort. Vyoma has been at the forefront of adopting new technologies to increase consumer connect while ensuring both measurability and engagement.” With this announcement, Vyoma hopes to build awareness and credibility to the dynamic digital signage market in India and elevate the impact of the medium through real time adoption of technological advances.
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits.
Started with the intention of captivating audience on the move, and enable brands to converse with their audience in the out of home space; Vyoma since its inception has quickly grown to become India's largest digital out-of-home advertising company. With an audience reach of over 120 million per month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption. Built on the foundation of providing highly visible content and effective reach, Vyoma's platform backs it up with real time monitoring, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma has been successful in delivering performance-based impact to their client partners across sectors such as e-commerce, FMCG among others.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
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