Oceedee Goes Offline

by Shrutee K/DNS

New Delhi, June 2017: Accessible luxury footwear brand, Oceedee recently ventured into the offline space with its ingress into diverse multi branded stores across the country.

As part of their offline expansion plans, Oceedee has partnered with multi-branded stores like Zooki in Delhi, Atosa  in Mumbai, Collage Store in Bangalore, Advitiya in Kolkata and Amethyst in Chennai. The transitioning of the fashion forward e-tailer brand is to focus on growing its label and give a touch-and-feel experience to its customers.

Talking on the expansion, Neha Kumthekar - Co-Founder, Oceedee said, “Even as the brand is still young, we gained an outstanding amount of traction online, now the focus is to cement the brand offline which is part of our broader expansion plan. Partnering with such retail stores is a great way to introduce our products to the fashion conscious women, a new customer base while also showcasing our latest styles to the already existing consumers”.

The shop-in-shops displays Oceedee’s latest Summer 2017 collection which is inspired by the patterns from the beautiful palace and gardens of Chateau de Versailles. The collection is a mixture of lavish details, intricate craftsmanship and delicate designs.  The colour palette is enthused by warmth of sunny days in France, the deep colours of the Mediterranean - orange, peach, tan, beige, black and whites dominates the latest offerings. The collection from the brand is linked to the Baroque style of the magnificent royal chateau of France which is a hallmark of grandeur elegance and luxury. The fluid shapes, free flowing symmetry and bold architectural gesture, add refined structure to this fully leather lined handcrafted shoe collection

Retail price points for the new collection will range from Rs 3499 to 6999.

About Oceedee: OCEEDEE is an accessible luxury brand for high quality shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman. Passion, Innovation and Luxury are at the heart of the brand’s philosophy. These values are reflected at every level from our inspired designs to meticulous craftsmanship, and made to last quality with a promise to deliver “Fashion without compromise”.

First of its kind in India, OCEEDEE’s online design studio allows women to customize their shoes and let their imagination come alive. It is a simple and fun platform to select and customize from our capsule collections or design their own shoes. It offers more than nine billion unique combinations using close to 250 styles, 50 leathers and 13 different heels. It allows women to envision their masterpiece, personalize it, and preview their own creation before ordering their perfect pair.www.oceedee.com