BOTTLES FOR CHANGE AN INITIATIVE BY BISLERI IS ALL SET TO SPREAD THE AWARENESS ON PLASTIC RECYCLING AT THE TATA MUMBAI MARATHON
The Future of Your Used Bottles
Lies in Your Hands
by Shrutee K/DNS
Mumbai: ‘Bottles
for Change’ an initiative by Bisleri is all set to introduce the initiative
to a larger audience by collaborating with the 17th Edition of Asia's prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on
19th January, 2020.
The initiative that aims to
educate the citizens about the importance of recycling plastic in our lives has
joined hands with Tata Mumbai Marathon in order
to get the participants involved into plastic recycling and contributing
towards a cleaner environment. Bottles
for Change will be placing 20-25 sets of 3 bins signifying the image of the
recycled products across the race track. The participants can choose to
throw the used plastic bottle in one of the bins – with each of the bins
signifying the product made out of
plastic recycling.
First
Bin will be dedicated to make a Bag out of the used plastic bottles; Second Bin
indicates that you are giving the used bottle to make a T-shirt & Third Bin
specifies that you are giving the used bottle to make a Cap. The used bottles
will be collected and directly sent for recycling with the help of partner
recyclers. Later 1000 lucky runners will be gratified with recycled goodies.
Runners will be alerted on ‘the chance of giving
their bottles a second life’ on the expo and on the race day through social
media announcements and mailers by Bottles for Change. At the Expo which is from 15th to 18th January, 2020 at MMRDA, BKC, Mumbai,
recycled merchandise by Bottles for Change will be kept on display at the
stalls.
‘Bottles for Change’ is aimed to educate the public about the
importance of sending all kinds of
plastic for recycling and not to treat it as waste which leads to a
cleaner environment.
Additionally, Bottles for Change
has introduced a Mobile App for
the citizens of Mumbai which aims to bring the citizens and
the Plastic Collecting Agents (Kabadiwallahs/NGOs) under one roof. The app provides a hassle-free option to the citizens to
search & approach a nearby plastic agent to handover the clean plastic.
Change Mobile App link: https://play.google.com/store/apps/details?id=com.bisleri.bottleforchange&hl=en
Bottles for Change
Website: https://bottlesforchange.in/
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