POWER BRAND GRADO LAUNCHES MEN’S FESTIVE COLLECTION

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Mumbai: GRADO, the new age brand, from the House of GBTL and OCM unveils its festive collection, presenting a varied palette for its customers. From the plethora of fabrics in the menswear segment offered by the brand, each fabric features a sophisticated amalgamation of comfort with style. Due to the sheer variety in the range, there is something for all age groups, across various price points. Giving the perfect shade to your festive look, myriad collections from GRADO are stocking retailer shelves and making a big impact in festive attire.
A few note-worthy collections from GRADO from the House of GBTL include –
Picasso – Made with rayon and polyester and available in myriad colours ranging from the Frosted Greys, Black, Blue, Coffee and Khakhi to the bright and illuminating Red, Green, Royal Blue, Orange, Maroon and Wine to name a few. This fabric drapes well for both ethnic & western wear.
Streeza – A wonderful blend with a 4-way stretch in regular and base colours for a crisp, classic look. Blends range from poly/viscose/lycra and poly/viscose/lycra/wool. These are functional and easy to wear and wonderful for multi-taskers.
Smart TR – Polyester viscose has never been so fine. Choose from a range of solid range options and classic colours – excellent for western wear.
A few note-worthy collections from GRADO from the House of OCM include –
Finezza – In a fine wool blend, the colours range from nut yellow, Graphite grey, cobalt blue, dusky black and sapphire light blue. With an impeccable fall, this fabric is great for western wear.
Claro – This wool rich blend covers different designs such as Madras checks, Pinstripes, Graph checks, and some micro/ macro structure patterns. The colours span across desert maroon, Blonde yellow, bronze browns and ultramarine blues. They are wonderful fabrics for suitings and festive wear alike.
Windsor – This premium wool blend is perfect for any western wear and encompasses the beauty of simple designs like Tatter stall, Windowpanes, Houndstooth, Pinstripes and some Geometrical patterns.    
With more occasions and festivities brewing and a rise in disposable incomes, people are opting for both traditional / ethnic wear and western wear. The above collections can be custom-tailored into your favourite design of suits, tuxedos, waistcoats, sherwanis, achkans, angrakhas, bundi jackets and bandhgalas complemented by silhouettes along with the amazing palette; traversing an array of colours.
Dhruva Singh Chauhan, Whole Time Director - GBTL expresses, “With the festive and wedding season upon us, each of us innately wants to feel special in what we wear. GRADO has achieved just that – a range of designed fabrics to make the user feel special. A great amount of research was done to ensure a large spectrum of colours, designs and blends are offered and I’m sure it will be appreciated.”
Expressing his enthusiasm about the latest collection of fabrics, Mr. Vikram Mahaldar, MD & CEO - OCM says, We are known for our innovative designs, colours and fabrics. We truly wanted to dazzle the customer with a collection that represents both Indian and Western trends. The fabrics are impeccably finished and available at various price points so there is something for everyone.”
About GRADO: The brand GRADO is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. GRADO has one of the greatest celebrities of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.

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