Nexus Malls joins hands with WERIDE & Maharashtra Road Safety Cell to Launch a Road Safety Campaign

by Shrutee K/DNS 

Navi Mumbai: Nexus Malls, has always been the forefront of partnerships & association which make a social impact. This time around, Nexus malls has joined hands with Maharashtra Road Safety Cell & WERIDE, a group of passionate bikers who have a national presence for a nationwide campaign on road safety awareness in India.

The campaign aims to bring down road accidents and fatalities by making bikers aware of the need to pay heed to traffic rules and regulations as well as the importance of road etiquette and behaviour.

Under this campaign, a group of riders from Cruise India will travel across the states of Maharashtra, Rajasthan, Gujarat, Uttar Pradesh, Madhya Pradesh and Delhi, to spread the road safety message in schools and colleges, shopping malls, and at street corners. The bikers, along with local riders, will also participate in road safety rallies in Pune, Mumbai, Ahmedabad, Jaipur, Indore and New Delhi.

The campaign will be launched from Upvan Lake, Thane, where the Cruise India bikers will ride up to the Seawoods Grand Central Mall, Navi Mumbai, and take the Road Safety Awareness Pledge. They will then continue on their journey through the six states. Seawoods Grand Central Mall will also invite its patrons to take the Pledge on February 8-9, 2020.

Nilesh Singh, Centre Director, Seawoods Grand Central Mall said, “As a socially responsible mall, it is our responsibility to spread awareness about road safety among all our patrons. Initiatives like these will help communicate the message on the need to stay alert while riding. Not just Seawoods Grand Central Mall, other malls in our portfolio like Ahmedabad One, The Pavillion, Westend Mall & Treasure Island are also going to play host to these riders who are on this nationwide campaign. We wholeheartedly invite our patrons to pledge their support in ensuring that they will abide to all traffic rule & regulations when they are on the road.”

The flag off event will be attended by eminent personalities including Bollywood actress Neha Sharma and Mr. Jitendra Patil, Jt. State Transport Commissioner.

Jitendra Patil, Jt. State Transport Commissioner - said, “Simple driving rules should be embedded in the minds of the people to ensure their own safety and that of others, including pedestrians. Road safety needs all the attention it can get. We hope such initiatives will help us reach out to bikers and emphasize the importance of safe and mindful driving.”

About Seawoods Grand Central: Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. Owned by Nexus Malls, the asset is destined to be crown Jewel of Navi Mumbai with the retail mix it has to offer, entertainment avenues, multiplex and F&B options Anchor stores like Big Bazaar and Lifestyle greet the commuters at the exit of Seawoods Railway station, thus bringing in a whole new consumer experience of convenience fashioned with grandeur. The 4 storied (Ground + 2 with a Lower Ground floor) mall houses 300 retail stores and a food court to accommodate 1200 people at once. The mall boasts of a three level basement car parking to accommodate 2800 vehicles, largest amongst all malls in Mumbai metropolitan region.

Besides being directly connected to the Seawoods railway station, the mall is 5 minutes from Belapur CBD, easily accessible through the 8 lane Sion Panvel express highway and closer to proposed Navi Mumbai Metro corridor.

SGC Mall aims at transforming Navi Mumbai landscape through fashion, food, entertainment and technology to make it fit for a Smart City. Over the last one year, the mall has entertained its guests with lots of innovative activities such as augmented reality show, Pictionary and Digital Dussehra and soulful musical events with leading musicians and bands such as Papon & Jonita Gandhi and Euphoria. Going forward, the mall will also look at introducing various innovative concepts & engagement ideas to ensure Navi Mumbaikars do not need to travel for miles to meet their needs – Both shopping and entertainment.