Aircel ad campaign
Telecom
Aircel ad campaign by Kunal Kohli
Aircel brings to the youth
a ‘Limitless’ proposition launches its new ad campaign directed by Kunal Kohli
featuring Suriya
The advertisement, conceived by
Prasoon Joshi, Chairman, McCann Worldgroup India , will be
on air from September 24 onwards across all electronic channels. The
advertisement demonstrates the Limitless joys that people will experience
through Aircel’s Pocket Buddies. It showcases how youth can now stay connected
with their loved ones anytime, anywhere. The ad focuses on a slice of a girl’s
life who is overwhelmed as she is connected to the boy of her dreams wherever
she goes. It also has a melodious and
peppy track, composed by Shantanu Moitra, playing in the background.
Talking about the initiative,
Anupam Vasudev, Head, Marketing, OPCO, Aircel Limited, said, “Youth has always
been the primary focus for Aircel. The youth of today is digital savvy who like
to stay connected with their friends, family and peer group. Aircel now makes it
possible for them through the latest ‘Limitless’ proposition.
Limitless is all about having
the opportunity to continue engaging with what one desires or loves most. The
youth as we see it, would want to endlessly engage with Limitless friendship,
fun, music, games; Limitless hanging-out together; and Limitless connection with
friends 24x7. Under the new ‘Limitless’ proposition, I am extremely excited to
announce our new product called ‘Pocket Buddies’ which will excite the youth and
fulfill their need of limitless surfing and texting.
As a committed telecom and data
company we constantly thrive to introduce innovative and superior products at
affordable prices. We are positive that PocketBuddies – Srf n Txt is one such
product that will be received well by the youth. Our new TVC on Pocket Buddies
under the ‘Limitless’ proposition has been directed by Bollywood’s brilliant
director Kunal Kohli and features a versatile actor like Suriya. We will soon be
coming up with a wide range of other plans under our new ‘Limitless’
proposition.
Added, Kunal Kohli, renowned
director and filmmaker, said, “I am very excited to work on this TV commercial with a youth centric brand like
Aircel. ‘Life mein koi limit nahi hai’ that’s what Aircel’s new proposition
Limitless is all about. The new ad film is all about capturing fun, passion and
dreams. It is about Limitless friendship, fun, music, games; Limitless
hanging-out together; Limitless Opportunities to help you excel and Limitless
connection with friends 24x7. All my films have always revolved around the youth
and Aircel has given me this opportunity to continue my trend of working on
youth centric projects. It is great working with a versatile and young actor
like Suriya who touches the right cord with his audiences.”
Aircel is amongst India ’s leading mobile internet company with
a Pan-India presence that has enabled affordable access to customized voice and
data services. Aircel’s focus on data driven services and the company’s
introduction of the concept of Pocket Internet revolutionised data usage and
mobilised young India to take the next step towards going
online. Aircel brought novel services like Facebook Voice updates to consumers
to give them the option of using social networks without having to be connected
to the internet by providing premium internet access solutions to facilitate
data intensive live streaming applications on mobile phones.
Aircel
is India
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