TAG HEUER


Fashion/Beauty

TAG HEUER CELEBRATES THE  MODERN INDIAN WOMAN, BY HONORING THE WINNERS OF " I AM SHE " 2012


TAG Heuer, the worldwide leader in watches and chronographs, had a two-day showcase of its recently launched CarreraElegance collection at the TAG Heuer Boutique in Palladium Mall, Mumbai on 27thand 28th September 2012.
Daytwo saw TAG Heuer honour the three gorgeous winners of I AM She 2012. Ready to make a mark on the international platforms, the stunning winners from the pageant – I AM She Miss Universe India 2012 – Urvashi Rautela; I AM She MissGlobe International India 2012 – Shilpa Singh and I AM She Miss Asia PacificWorld India 2012 – Arlette Grao; made an elegant picture as they interacted with fans and tried on different watches at the TAG Heuer boutique.
TAGHeuer has long been associated with independent and successful women all over the world and has recognized and awarded their achievements over the years. Their newest brand ambassador, Hollywood superstar Cameron Diaz embodies thes equalities in the truest sense. Ms. Diaz’s three-year partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women.
Thethree charismatic winners were gifted exquisite timepieces from the TAG Heuer Formula 1 Lady Steel and Ceramic Collection. The collection is inspired by brand ambassador Maria Sharapova who truly epitomizes beauty and strength ofthe modern woman. The watches gifted, complemented their elegance andenchanting personality, celebrating their success at I AM She 2012.
Inits third year now, I AM She, visualized and developed by Former Miss Universe Sushmita Sen, epitomizes the character and substance of the modern Indian woman who is a combination of intelligence and elegance.
Speaking on this occasion, Franck Dardenne, General Manager, TAG Heuer India said, “The winners represent the ideal modern Indian woman. Their confidence and hard work has paved way for their success. The TAG Heuer ladies collection is a true marriage of strength and beauty, which we feel, is truly embodied by the three winners. We wish them luck and success for their future endeavors.”
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