SONY SIX
Sports
India
Las Vegas , Nevada –At a press conference
held today in
Mumbai, the Ultimate
Fighting Championship®and the SONY
SIX®channel have confirmed a wide-ranging,strategic partnership which
brings the fastest growing
sport in
history to India .
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered inLas
Vegas , Nevada , and with
offices in
London , England , Toronto ,
Canada and Beijing , China ,
UFC® produces more than 30 live events annually and is the largest Pay-Per-View
event provider in the world.
The Ultimate Fighter: India
confirmed for 2013
L-R Mr. Rich Franklin and Mr. Benson
Henderson
Sony Six is now the home of the world’s premier mixed martial
arts sport
in
SIX is the destination for
all UFC programming in India ,
from live events featuring the biggest names in the
sport to athlete profile shows including the
seminal Countdown and Primetime.SIX
will also feature the greatest fights in the UFC’s 19-year history with
UFC Unleashed.
UFC Chairman and CEO
Lorenzo Fertitta said: “We are very excited to partner with SIX as the UFC
expands
into India .
We look forward to working with them to not only further
expand the UFC’s fanbase here, but also to find and develop local talent and,
ultimately, bringregular live events
to
India.”
Mr. Man Jit Singh, CEO
Multi Screen Media, the parent company of SIX, said “We are delighted to bringthe UFC
- the fastest growing sport in the
world - to India .
India has
a lot of appetite for new sports and we are confident that younger audiences
will be attracted to the special programming of the Ultimate Fighting
Championship on the channel. Mixed martial arts require tremendous physical
training, skill and strategy and
India certainly has a
lot of aptitude for the sport. We hope the property will be an
inspiration to young India .”
L-R Mr. N P Singh, Mr. Man Jit Singh, Mr.
Lorenzzo Ferttita, Mr. Rich Franklin and Mr. Benson
Henderson
A cornerstone of the new
partnership will be the production of an all-Indian edition of the
Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the
most talented unsigned martial artists compete for a contract with the UFC.
Previous TUF winners have gone on to win UFC
world champions and become international superstars. Fertita
said SIX’s commitment to the series was crucial for the UFC in the
market.TUF India will help to introduce
the sport
in India, to showcase the hard
work, dedication, athleticism and skills needed to compete in the
UFC.
Casting for
TUF
India begins shortly and is scheduled for
broadcast in
2013.
Interested fighters should apply to the UFC directly through their
website http://www.ufc.com/TUF-India.
For more
information or current fight news, visit www.ufc.com. All bouts live and subject to
change.
The Ultimate Fighting
Championship®
L-R Mr. Rich Franklin and Mr. Benson
Henderson
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in
In 2011,
the UFC burst into the mainstream
with a landmark seven-year broadcast agreement with FOX Sports Media Group. The
agreement
includes four live events broadcast on the FOX network annually, with
additional fight cards and thousands of hours of programming
broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports
reality show on television, The Ultimate Fighter®, which now airs on
FX.
In addition
to its reach on FOX, UFC programming is broadcast in over
150 countries and territories, to nearly one billion homes worldwide, in 20
different languages. UFC content is also distributed commercially in the
United
States to bars and restaurants through Joe Hand
Promotions. The UFC also connects with tens of millions of fans through its
website, UFC.com, as well as social media sites Facebook and Twitter. UFC
President Dana White is considered one of the most accessible and followed
executives
in sports, with nearly two million followers on Twitter.
Ancillary UFC businesses include
best-selling DVDs, an
internationally distributed UFC magazine, the best-selling UFC
Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club
affinity program, UFC Fan Expo®
festivals, branded apparel, trading cards, and JAKKS Pacific
articulated action figures.
Sony Pictures Television (SPT)
backs Multi Screen Media Private Limited, which is India ’s
leading television network. It comprises
of Sony Entertainment Television (SET), one
of
India's leading Hindi general entertainment
television channels; MAX, India's premium Hindi movies
and special events channel; SAB, a family comedy entertainment
channel; PIX, the English movie channel; MIX a refreshing Hindi music
channel and SIX, India’s Premier Sports
Entertainment Channel. Multi Screen Media’s
channels are available across the Globe and influence over 400 million
viewers in
the Indian sub-continent, and
the South Asian Diaspora worldwide.
SONY Entertainment
Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath,
Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery
Science, Discovery Turbo Discovery Kids and Discovery HD World, it also
distributes the leading News network in the
country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the
premium Sports’ channels - Neo Prime & Neo Sports.
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