Hindustan Unilever Limited

BEAUTY/HEALTH

TRESemmé unveils the secret of salon style hair at home

Oct 5, 2012

Mumbai: TRESemmé, one of the favourite hair care brands of New York City’s fashionistas is now available in India with a complete range of salon quality wash and care products. Launched by Hindustan Unilever Limited and recommended by top hair stylists all over the world, TRESemmé unveils the secret of salon style hair at home every day.
TRESemmé is driven by the belief that, every woman has an intrinsic desire to look and feel gorgeous, as if she has just stepped out of a salon. TRESemmé has been the official hair sponsor for Mercedes Benz fashion Week, New York for the past eight seasons with top fashion and celebrity stylists using the range to create stunning fashion-forward looks for the runway. TRESemmé, the insider track to salon gorgeous hair, empowers women with the transformative power of the salon every day.
A recent survey conducted in India by Nielsen for TRESemmé indicates that 70% of women feel that salon treated hair looks beautiful and gorgeous. Moreover, 85% of women also stated that they wish to have salon like fabulous hair every day. However, only 28% believe it is actually possible to achieve salon style hair at home.
Speaking about the launch of TRESemmé, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. TRESemmé is dedicated to address this consumer need and brings professional salon like transformation for woman at home. This will be the first time that TRESemmé is available in India, thus making desirable salon results available to Indian women in the comfort of their home.”

(L-R) TRESemmé Models,TRESemmé Hairstylist, Dodo_ General Manager Haircare HUL, Srinandan Sundaram_ TRESemmé brand ambassador, Ariana_ TRESemmé Models

TRESemmé made a stylish debut in India at Lakme Fashion Week Winter Festive 2012 with eclectic and effervescent hairstyles created by the TRESemmé hair stylist Dharmesh (Dodo) Hingorani.

Dodo commented, “A woman’s hair is her crowning glory. We all know that feeling when we’ve just left the salon; when our hair is shiny and full of life, we feel fantastic.

TRESemmé products were originally created for use in professional salons, so you know you’re getting great quality, but now that our salon-inspired products are available for Indian women to use at home, we can expect India to see a whole lot more good hair days!”

TRESemmé’s salon-inspired products are enriched with high quality ingredients to help Indian women experience that salon feeling, every day. The complete range of salon quality wash and care products have been carefully selected and formulated to meet the needs of Indian hair.

The TRESemmé hair care range consists of:

TRESemmé Smooth & Shine for sleek, shiny hair

TRESemmé Climate Control for salon-gorgeous hair, whatever the weather

TRESemmé Hair Fall Defense to help reinforce hair’s strength

With tested and proven professional formulae, TRESemmé products contain high-quality ingredients such as vitamin H, silk proteins and argan oil known for their nourishing and smoothing properties, thus keeping hair soft and healthy looking, as though you’ve just stepped out of the salon