Jovan

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NEW PRODUCTS/PRODUCT LAUNCH

Jovan launches Musk Deodorant Talc

 
 

If genius, irreverent, sexy is what describes you the best, then you are undoubtedly a Jovan man! Being the first ever fragrance to sponsor a Rock band,Jovan Musk is setting a new industry benchmark by launching Jovan DeodorantTalc in India.
Jovana mythical brand with a long standing history is recreating the magic with its original musk fragrance in the form of Jovan Deodorant Talc. Dangerously seductive and masculine to the core, Jovan talc with its powerful persuasive fragrance is a force to reckon with. No wonder the tagline says ‘It’s what attracts”.
All the power but not overpowering! Jovan Talc lets you experience an exhilarating new form of energy, providing a powerful long lasting deodorant protection even when the weather wants you to sweat it out. An Iconic American brand with a rich heritage of over 50 years, Jovan is an irreverent sexy brand that lives the idea: Live life free with pleasure and for what you want!
JovanTalc is available in 100gm and 300 gm SKUs and is priced at Rs. 55 and Rs. 130respectively
CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolioconsists of Shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc(Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours(Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s),Restaurants (CK’s Foodstaurant and VegNation) and Beauty Salons (Green Trends& Limelite). Most of the brands are clear winners in their respectiveproduct categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavour. Today with a turnover of over 1100 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporatemission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. Jovan Talc has been developed in house by Cavinkare’s state of the art R&D and is being manufactured in CavinKare”s own facility in Haridwar.
Jōvanis a mythical brand with a longstanding history. Since 1972, Jōvan has been a brand to reckon with in terms of great fragrances. Its Musk fragrance continues to be a best-selling brand. Jovan is available in many other fragrances like – White Musk, Sex Appeal and Black Musk to name a few. The brand started its journey with the tag line – “What sexy is……….” and today with the relaunch of the complete range the brand seeks to attract the young consumer by speaking to them in their own language. The new Brandtag line thus has been changed to “It’s what attracts ………….” to signify more youthfulness and energy.

Contact author :  newsmedia@rediffmail.com

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