Van Heusen launches X Lifestyle
FASHION/LIFESTYLE
Van
Heusen launches X Lifestyle-
Corporate work wear re-defined
Mumbai, 3rd October, 2012: Van Heusen,
India’s No-1 premium lifestyle brand for Man, Woman & Youth today announced
the launch of its brand new range of corporate wear, aptly called X-Lifestyle,
designed for modern professionals. This Fashionable, Bold and Distinctive range
is expected to revolutionize the way Corporate India dresses itself to work.
X-Lifestyle
by Van Heusen breaks decades-old
conventions of formality and brings in a subtle and desirable touch of
excitement to every professional’s wardrobe. It reflects the belief of next
generation of professionals, that creating impact is as much about style as it
is about substance. X Lifestyle is a
mutiny against mundanism, a revolt against decades-old conventions of staid
formality. Through bolder checks and stripes, Inner Detailing patterns, slimmer
fits, the range helps the professional of today make a statement wherever he
goes.
The launch event
of this innovative line was an equally unique and a stunning affair, with the
Jet Airways Hangar at the Mumbai International airport serving as the venue. Several
well known faces from the social circuit added a dazzling touch of glamour to
the event. The event was compered by Kamaal Sidhu and was led by Mr. Pranab Barua, Business Director, Apparel
& Retail, Aditya Birla Nuvo Limited who unveiled the X-Lifestyle
branded Jet Airways aircraft.
The
ordinary hangar was transformed into a glamorous backdrop for the fashion show.
The ramp was set up in a “X” shape, inspired by the ‘X’ of X-Lifestyle, which
offered the guests an amazing vantage point to witness the whole proceedings.
The evening
was a fantastic display of fashion and glamour which saw the participation of
prominent entrepreneurs such as Phanindra Sama (CEO, RedBus) & Sanjay
Sharma (former Director of Swarovski India) sashaying down the specially
created ramp, along with top models of the country like Chetan Hansraj, Adam
Bedi, Shawar Ali, Acquin Pais, Alex o Neil, Sunny, Siddharth Kher, Sid Rawal,
Kushal Punjabi, Robbie Mairh, Nameet Khanna, Freddy Daruwala and Chetan Hanraj
styled in the X Lifestyle collection. Actor
and style icon Rahul Khanna made a striking appearance as the showstopper for
the event.
Speaking on the occasion Mr. Ashish Dikshit,
CEO, Madura Fashion & Lifestyle said “said “We are extremely delighted to
announce the launch of our latest collection – the X Lifestyle by Van Heusen.
Over last 22 years of existence in India, Van Heusen has been making workplace
more fashionable. We have consistently tracked and understood the evolving
fashion needs of Indian professionals. At each turning point we have been at
the fore front of bringing innovative products for the professional.
With the professional world becoming more
fashionable, we wanted to redefine Corporate Fashion. And X-Lifestyle is an
attempt in that direction. With bolder
checks and stripes, Inner Detailing patterns, slimmer fits, this range will
make the workplace far trendier and help the professional make a statement
wherever he goes.”
Manish
Dureja , Vice President - Jet Airways, said, “At Jet Airways, we
pride ourselves in fostering long-term relationships with our guests and
frequent flyers through constant customer centric innovations. The aircraft
wrap is like a flying billboard that allows clients to take their brands to the
skies quite literally. All of us at Jet Airways are immensely proud and happy
to have innovated to create another opportunity for media buyers. We are happy
to partner with Van Heusen, and are certain X Lifestyle will reach out to its
target customers through this unique branding opportunity."
About X Lifestyle
X Lifestyle
by Van Heusen is a brand new range of fashionable formalwear designed for the
modern professionals. This Fashionable, Bold and Distinctive range is a mutiny
against mundanism, a revolt against decades-old conventions of staid formality.
It is the epitome of formal chic, an invitation to an exciting world of dapper
dressing. X Lifestyle by Van Heusen is expected to revolutionize the way
Corporate India dresses itself to work.
X Lifestyle
by Van Heusen is a defining moment in corporate dressing, lending an edgy,
stylish and powerful persona to the whole concept of what one should wear to
work. It breaks decades-old conventions of formality and brings in a subtle and
desirable touch of excitement to every professionals wardrobe. It reflects the
belief that creating impact is as much about style as it is about
substance. Through bolder checks and
stripes, Inner Detailing patterns, slimmer fits, the range helps the
professional of today make a statement wherever he goes.
X Lifestyle
by Van Heusen will change the way Corporate India dresses and looks.
About Van Heusen
Van Heusen
is India’s No. 1 premium lifestyle brand for men, women and youth. With a rich
heritage of 128 years, the brand entered India in 1990. It has had the unique
distinction of establishing not only the brand, but also the ready-to-wear
category in India. The brand epitomises ‘Fashion for the Professional’, and its
design driver is the combination of fashion and elegance.
Over last
22 years of existence in India, Van Heusen has been making workplace more
fashionable. Van Heusen has consistently tracked and understood the evolving
fashion needs of Indian professionals. At each turning point Van Heusen has
stood witness to these changes, and has been ahead of the curve in forecasting
emerging trends and making it accessible to the Indian consumer. For more details,
visit www.vanheusenindia.com
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