"ARRE VEDYA MANA" STARTS FROM 20TH APRIL EXCLUSIVELY ON STAR PRAVAH

ENTERTAINMENT / NEW SHOW

Star Pravah 

boosts its

early prime time with 

a new romantic show

 ‘Arre Vedya Mana’

by Shrutee kate /DN

Mumbai, April 15, 2015: Over the years, Star Pravahhas been engaging its viewers with fresh and unique concepts which have been appreciatedacross Maharashtra. Keeping up this trend, Star Pravah is presenting a new show ‘Arre Vedya Mana’, a romantic journey of two young loversMadhuri and Swapnil,scheduled to go on air on 20^th April at 7pm. The promotional campaign of the show has received stupendous response on social media. It is currently trending on digital platforms with #FirstLove #‎StarPravah.

Madhuri,like today’s young Maharashtrian girl,is pampered and free-spirited.She believes in enjoying every moment of her life to the fullest. Being her parents’ only child, every stated wish is fulfilled and she is neverburdened with any responsibilities. She is modern day girl who lives her life as per her own whims, and certainly not thinking of getting married soon.

Madhuri’s fun-filled care-free life changes when a Mumbai boy Swapnil falls in love with her at first sight.His love is unconditional, as he is ready to accept her the way she is.But they are poles apart as their families have brought them up very differently. Swapnil hails from a typical middle class joint family and imbibes that value system. He is a handsome young man and afitness freak. He is matured butan introvert. An engineer by qualification, he is very loyal and devoted to his work.He always strives to keep his family happy and united.

In this soul stirring story, viewers will get to see whether ‘opposites attract’ is true. Will Madhuri ever fall in love with Swapnil?Will she be able to summit anEverest of expectations and relationships? Will she ever understand Swapnil’s unconditional and pure love for her? Will these two individuals so different from each otherend up together? All these queries will be put to rest from 20^th of Aprilonwards at 7 pm on Star Pravah.

Star India official spokesperson said, “Star Pravah has always endeavoured to provide great stories and great charactersto its viewers.We are crafting shows which appeal and engage today’s youth. In ‘Arre Vedya Mana’, we are presenting likeable and relatable charactersbacked by a gripping story. We are extremely confident that our young viewers will experience as much pleasure while watching this show as we had while creating this storyline”

With this show ‘Arre Vedya Mana’, Star Pravah is launching the flamboyant Abhijit Aamkar and the effervescent Nupur Parulekarinlead pair. Giving them company and guidance, are veteran actors such as Ravindra Mankani, Avinash Narkar, Ujwala Jog, Anuradha Rajadhyakash, Nilima Parandkar who will be seen playingstellar rolesin the show.

It is worth mentioning that the melodious title track of ‘Arre Vedya Mana’ issung by the duo Vaishali Samant and Hrishikesh Ranade. The music is composed by Nilesh Moharir with a fabulous lyrical support by Mandar Cholkar. With the launch of ‘Arre Vedya Mana’, the existing show ‘Priti Pari Tujhvari’ moves to 6:30 p.m. slot.

About STAR India

STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

STAR India is making quantum leaps in transforming sports in the country by leveraging the group's strengths in superior content and audience engagement. STAR's sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. Starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.

Star India is a fully owned subsidiary of 21st Century Fox.