NISSAN MOTORS & 92.7 BIG FM ANNOUNCED UNIQUE JOINT VENTURE WITH NISSAN SUNNY SEDAN
NISSAN
&
92.7 BIG FM
JOIN HANDS FOR THE BIGGEST
MEDIA
INNOVATION
MUMBAI, March 31st , 2015 - India`s No. 1 radio network, 92.7 BIG FM and
Nissan Motor India Pvt. Ltd. have announced a unique collaboration centered
around the Nissan Sunny sedan.
The first of its kind
campaign highlights Sunny’s major USPs of extra space and added comfort, with
92.7 BIG FM’s announcement to change its stationality to an innovative
sound of - ‘92.7 BIIIIIIIIIIIIIIG FM’ on April 2nd 2015, deemed as ‘BIIIIIG Day’.
Leading Bollywood actress
Sonakshi Sinha graced the glittering press conference and complemented Sunny’s
space, comfort and exciting features. The beautiful actress also elaborated on
this unique partnership between Nissan and 92.7 BIG FM wherein listeners will
get to enjoy extra content, extra music, extra contests, extra prizes, extra
entertainment and much more on April 2nd. Nissan will contribute to
the BIIIIIG Day by not indulging in any advertising on 92.7 BIG FM to enable
extra entertainment airtime for listeners.
Commenting on the activity Actor Sonakshi Sinha stated,
“This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be
a part of this association. It’s amazing how the two brands have stretched out
to offer extra to their consumers. I believe that innovation plays a
significant part in building a great brand and its lineage, and today we all
have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7
BIG FM on 2nd April to enjoy music to the fullest”.
Adding a light moment to
the event in his trademark style was man-with-a-funny-bone Cyrus Broacha, who
will also be hosting a special comedy show conceptualized by 92.7 BIG FM for
this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go
on-air on 92.7 BIG FM on April 2ndfrom 7pm to 8pm.
Commenting on this Cyrus Broacha stated, “I am
delighted to partner with 92.7 BIG FM and Nissan. I look forward to India
tuning in to 92.7 BIG FM on 2nd April to listen to my show. I promise you that
it’s going to be BIIIIIIIIIIIIG
Fun”.
Shedding some light on this collaboration, Arun
Malhotra, Managing Director – NMIPL said,”The Sunny is our flagship sedan
and is the perfect example of innovations at Nissan. The class-leading space
and comfort of this car are a testimony to our commitment towards offering
value to our customers. To top it off, the Sunny is backed by Nissan’s quality
and comes packed with features, technology and fuel efficiency, making it the
ideal choice in its segment.”
Lavneesh Gupta Chief
operating officer - 92.7 BIG FM added, “The association with Nissan is a perfect
fit for us as we too thrive to give our listeners something extra in terms of
innovation, content or entertainment each day.
We are glad to have Nissan on-board with us for this activity and are
certain that our listeners will enjoy the day with everything extra that we
have to offer them.”
The innovative campaign will go on air on 2nd April and
will be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi,
Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and
Jalandhar reaching out to over 2.5 crore
listeners across the country.
About Reliance Broadcast Network
Reliance Broadcast Network is a media and
entertainment company with interests in radio, television and television
production. The Company houses: 92.7 Big FM - India's No.1 FM Network with 45
stations, reaching over 4 crore Indians each week; Big Magic – which has built
strong brand equity as a Comedy Channel and is positioned as the one stop
destination for humor, with higher affinity in the Hindi heartland; Big Magic
Ganga – the No. 1 regional Channel of Bihar and Jharkhand; Big Magic
International – a channel targeted at the Indian Diaspora in the US and Canada;
BIG Thrill – the destination for action entertainment; and Big Productions –
its television content production division; For more information log on to www.reliancebroadcast.com
About
Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is
a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated
in 2005 and offers innovative and exciting products across hatchback, MUV, SUV
and sedan segments in India. Nissan together with its global alliance partner
Renault set up a manufacturing plant and a Research & Development Centre
near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun.
For more information, visit www.nissan.in.
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