RB INDIA LAUNCHED NEW HARPIC BATHROOM CLEANER IN INDIA

NEW PRODUCTS /HEALTH

RB India launches 

Harpic Bathroom Cleaner

     

by Shrutee Kate / DN

Mumbai, April 16, 2015: RB (formerly known as Reckitt Benckiser), a global leader in consumer health and hygiene, has launched a new Harpic Bathroom Cleaner in India. As a market leader in toilet cleaner category, Harpic has extended the portfolio to a new innovative format which extends the benefit to entire bathroom i.e. floor, tiles and sink; with removal of tough stain & elimination of malodour to make the bathrooms pleasantly fresh and germ free.

Available in 500 ml pack priced at INR 68, Harpic Bathroom Cleaner launch was supported by a new TVC on air featuring brand ambassador and actor Vishal Malhotra performing the famous “Harpic Doorstep Challenge”. However, this time Vishal is playing a double role.

Speaking about the launch, Mr. Nitish Kapoor, Regional Director – RB South Asia, said, “In India a lot of people use formats like acids and phenyls to clean their bathrooms. Not only are some of these products hazardous in nature, but their functional benefits also very limited. As the leader in lavatory care, we are offering our consumers an innovative solution which is safe and extremely effective. With Harpic Bathroom Cleaner, we are creating a new category of specialist bathroom cleaners and are extremely positive about its growth and success in India.”

About RB:

RB (formerly called Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, and French’s.  At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under-fives, diarrhoea.  Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.  

For more information visit www.rb.com