Blueair India awards PR mandate to Blue Lotus Communications
Blueair India awards PR mandate
to Blue Lotus Communications
Mumbai, April 21st, 2015: Blue Lotus Communications, a three time ‘Indian PR Agency of the Year’ awardee, has won the India PR mandate from Blueair Air purifiers in a multi-agency pitch. Blueair is a leader in the field of indoor air purifiers and was founded in 1996 in Stockholm by Bengt Rittri.
Commenting on this partnership, Vijay Kannan, head of Blue air India said, “As a world leader in air purifiers, we look at this new journey in this wonderful country with great excitement. We need to reach out to the new consumer across the Indian geography and the experience and expertise of Blue Lotus Communications in India will help us achieve our objective.”
N.Chandramouli, CEO, Blue Lotus Communications added, “Blue air has had some truly significant achievements and we as their communication partners are delighted to be a part of this thrilling new phase. Air pollution is one of the biggest issues in India and Blue air’s introduction in India will bring a revolution in indoor air quality.”
Blueair recently has made its’ entry into the Indian market by showcasing their exclusive products in the Lifestyle Festival extravaganza. They have launched exclusive products aimed at the Indian market and look to build the brand that they are known for in this part of the world. With this mission ahead they now have the Blue Lotus team to help them achieve their goals with efficiency and flair.
About Blueair:
Sold in over 50 countries around the world, Blue air delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blue air air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria, swine flu and other airborne pollutants. For more information, please visit www.blueair.in
About Blue Lotus Communications
Blue Lotus Communications is a part of the Comniscent group which was formed in October 2002, and has since grown both in stature and reputation. Blue Lotus is a three time, ‘Indian PR Agency of the Year’ awardee, in 2010 by The Holmes Report, in 2011 by IPRCCA and in 2014 by PRSI. The Comniscient Group companies include TRA (formerly Trust Research Advisory – publishers of The Brand Trust Report), Blue Bytes (a media analytics company) and i9 Communications.
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