TATA CAPITAL'S "DO RIGHT CAMPAIGN FOR THE CHILDREN OF BOAT SCHOOL

 Tata Capital supports 

the cause of Right to Education 

by Shrutee Kate / DN

Mumbai, April 08, 2015: Addressing the pertinent issue of illiteracy faced by small towns, Tata Capital’s ‘Do Right’ campaign reached out to Varanasi, Uttar Pradesh and identified a true Do Righter Ajeet Singh, founder of the unique Varanasi boat school. 

With an objective of engaging with the children of a community near River Ganga, Ajeet started a novel & innovative boat school for these children who otherwise would sit idle or pick rags. The boat school provides basic schooling here. In support of his noble initiative, Tata Capital is looking to create an ideal learning environment for the children of this boat school through a magical transformation. 

Starting with the makeover of the interiors, which includes renovations and repairs; to providing them with necessary facilities like a library, educational toys, stationery, a computer and a painting kit. For this a sum of INR 90,000/- is required to transform the boat. To support this cause, Digital L&K Saatchi & Saatchi through the social media properties will help highlight the initiative undertaken by Ajeet Singh and will aim at gaining support from the community at large in raising funds to enlighten the future of these children who are deprived of the basic right to education.

Commenting on the Do Right campaign, Anil K Nair, CEO & Managing Director, Digital L&K Saatchi & Saatchi, said “How can we get ordinary consumers to participate in a brands philosophy and campaign? How do we convert the social media into a force for the good? ‘The Journey of Doing Right’ is a powerful campaign that is ‘live creativity’ as it’s best. A campaign that engages, inspires and involves people at the same time to participate in the philosophy of doing right. Let’s give the children of this unique boat school the ideal learning environment that they truly deserve. One can visit www.doright.in and contribute to this cause.” 

Recently, Digital L&K Saatchi & Saatchi successfully completed the story of Shikshangram Shelter on this Journey of Doing Right. Shikshangram Shelter, a Pune based NGO was going through financial crisis and was unable to bear overhead expenses, including their electricity bills. Digital L&K Saatchi & Saatchi reached out to various communities and managed to collect a sum of INR 1,26,500/- in just five days. With these funds Shikshangram Shelter is now a self-sustaining institute with solar panels installed across the premises. 

Watch the story and contribute at www.doright.in 

About Digital L&K Saatchi & Saatchi: Digital L&K Saatchi & Saatchi is a full service digital led communications solutions company driven by a bunch of young, talented creative technologists. The agency is creative-led, strategically driven, digitally native and engagement obsessed. It specializes in tailor-made strategic and interactive solutions for our brand partners. Digital L&K Saatchi & Saatchi believes in creating lovemarks and not brands; in fireplace marketing and not fireworks; in building communities and not mere fans. The agency constantly explores new disciplines and upgrades their current offerings periodically: i.e. strategic planning, design, UI/ UX, communication strategy, technology solutions, social media and rich media deployment. It has the ability to deliver proven solutions like an Exciting newsroom, live creativity, Data driven listening lab and a studio for branded content. Digital L&K Saatchi & Saatchi is proud to work with industry-leading visionary blue chip brands that strive to add value in their sectors at large: P&G, Tata Group, Idea Cellular, Renault, Parle, Emirates, Godrej, Pidilite, HSBC, among others. 

About L&K Saatchi & Saatchi: Founded in 2004, Law & Kenneth grew to become the largest Independent agency in India. In early 2014, Law & Kenneth integrated with Saatchi & Saatchi India which is a part of Publicis Groupe, to create a new entity- L&K | Saatchi & Saatchi. L&K Saatchi & Saatchi operates in 4 cities viz. Mumbai, Delhi, Kolkata and Chennai with a strength of approximately 359 employees. Other than mainline advertising, it has specialised service units such as Digital L&K Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi and Saatchi X. These units specialise in an array of marketing communication services from digital and social media to retail marketing, promotions & activation. The agency boasts of an expansive repertoire of clients across product categories like ITC, P & G Renault, Dabur, TATA AIG, Hero Motocorp, Emirates, Godrej Interio, Jockey, Times Now, Reliance, Idea Cellular, Kent, Exide Life Insurance, Barista Coffee, Carlsberg, Novartis and HSBC. For more information visit: http://lawkenneth.in/

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