PRINCE JEWELLERS LAUNCHES RANGE OF PLATINUM JEWELLARY FOR MEN WITH STYLISH DULQUER SALMAAN

PLATINUM - A PERFECT REFLECTION OF STYLE & SUBSTANCE FOR THE DISCERNING MAN

Dynamic Dulquer Salmaan Enamored by 

Prince’s Aesthetic and Exquisite 

Platinum Jewellery Range for Men

‘Prince Diamonds’

The Next Stage in Prince’s Journey 

A New Chapter Begins

by Shrutee Kate /DN

Chennai, 15^th April, 2015: Known for its enigmatic yet subtle style and innate strength, the precious metal platinum remains the obvious choice when it comes to men’s jewellery and this festive season, Prince Jewellery exclusively launches an aesthetic and exquisite range of platinum jewellery for men with the versatile and stylish Dulquer Salmaan. Redefining the shopping experience with their revamped stores in Panagal Park and Cathedral, Prince Jewellers offers a new range of platinum, diamonds and precious stone jewellery under the new brand ‘Prince Diamonds’.

Prince Jewellery expands its footprint by offering a variety of eye-catching and attractive, aesthetic and modern designs showcased beautifully across the stores, just in time for the auspicious occasion of Akshaya Trithya. The new collections includes Prince Solitaires, His & Hers wedding and engagement rings, Alrosa, Nava, Soulmates and Princess, a Bridal jewellery collection exquisitely set in gold and platinum to accentuate the beauty of the bride. The occasion also marks the landmark moment of the fourth generation taking over the reins of the brand and expanding the offerings.

At the launch of Prince’s new Men’s Platinum Jewellery range, the young and dynamic Dulquer Salmaan said, “It’s a known fact that platinum has fascinated many through the ages and the classic and sophisticated designs in this noble metal continue to be fitting choice for men in jewellery. A great virtue of this metal that appeals to me is its unmatched purity and strength. True to its unchanging natural form, platinum can withstand the rigours of daily wear. The new range of platinum designs by Prince Jewellers is stunning yet unpretentious making it the perfect reflection of style for today’s man.”

Commenting on the launch of the new platinum collection, Mr. Prince, MD, Prince Jewellery, said, “The evolving demand in the men’s jewellery segment has gone beyond just rings and bands in platinum and is leaning more towards chains and bracelets. Our new Men’s Platinum Jewellery range at Prince offers our customers a variety of choices with sophisticated bracelets, rings and striking chains and cufflinks that perfectly suit the sensibility of the Indian man. Today, we are privileged to have the befitting and charismatic Dulquer Salmaan with us for this launch. A trendsetter of his generation, his dynamic personality is a true reflection of style and substance, just like platinum.

Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It does not wear away and does not fade or tarnish over time.  It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity.

   

Platinum is a naturally occurring eternal white metal and an expression of integrity. It is about 11% more dense than gold and weighs a little more than 1330 pounds per cubic foot, which is about half a ton! That means a six inch cube of this metal weighs about as much than the average man.

About Prince Jewellers

Prince Jewellery was started by Princeson Jose in 1983, and has established its name in the industry for its contemporary designs in lightweight gold as well as antique jewellery. Jose hails from a family that entered the gold business in 1933 when his grandfather commissioned a goldsmith in his textiles and spices shop in Ponkunnam village in Kottayam district. In 1958, his father established a store in Chennai, and soon after, a manufacturing unit in Trishur, which led to their establishing a wholesale business in gold.

A third-generation jeweller, Princeson Jose and his wife Sheeba Prince are passionate about antique jewellery and diligently add to their collection – named The Ancient Treasures – during their travels. The efforts of this year-long diligence is ‘Ancient Secrets’.

Prince Jewellery, started with a 650 square feet showroom in Panagal Park, T.Nagar in 1983. Today, the showroom has grown to 10,000 square feet, and in prime area of Cathedral Road, one of Chennai’s sought after shopping areas.

In 2008, showrooms were opened in Trivandrum, followed by one in Bangalore in 2009.

Jose’s wife Sheeba Prince takes care of merchandising while sons Joseph Prince and Antony Prince – a certified gemmologists – head the brand’s gems business.